28 Jan El-Jayes Home Organisation
Question 1: What does your business produce or supply?
Eljayes Home Organisation & Decluttering Services offers a range of services to anyone who needs help decluttering and organising their home or office to gain space, downsizing or selling your home. Most people are overwhelmed or not sure where to start which is very common for most! You may just need to clear space and get rid of things you don’t need or use anymore. You may be downsizing into a smaller home. If you are selling, we help you declutter then style/stage your home ready for potential buyers. Also, if an elderly person is moved from their home due to an injury, we help to declutter and pack up their belongings.
Question 2: What motivated you to start your business
I’m a born organiser so doing it professionally comes naturally. Having the freedom to work for myself suits me much better than working 9 to 5 for the man! I am passionate about helping people and have been doing this kind of thing for friends throughout my life. Doing what you love makes life in general much more enjoyable.
Question 3: When you think about your business what keeps you awake at night?
Marketing my business so people know I exist! I have had businesses in the past and wasted a lot of time and money marketing with little or no success. I mostly came through word of mouth in the end but that was after I had established it and built up a really good reputation.
Question 4: What has your business taught you personally?
Going into business again has been a real challenge this time. I was still carrying a lot of issues of failure from the last one. BUT I have come to understand that many of the great entrepreneurs have fallen at times. They learn their lessons then get back up again and carry on. I feel confident now that I can be just as good with determination and persistence to keep going, even when there are tough times or hurdles to get through.
Question 5: What’s a recent business success that you have had, that has motivated you to keep going?
Initially, I was focusing my business just on creating a Kitchen Renovation service to support anyone going through this process – I’m a kitchen designer by trade. After a brief time trying to market this to local joinery businesses, I came to realise this was too niche. When I started to re-evaluate what I could do instead, it dawned on me that decluttering can cover many areas, not just kitchens! I was very “blinkered” in my previous businesses, so learning how to work ON my business, not IN my business has paid off!
Question 6: How do you feel about the future of your business in the next three years?
I feel confident that this new business model will grow over the next 3 years and beyond. From my research I have found that there are a lot of people who struggle with decluttering and welcome my help to get their homes more organised. It helps people on so many levels, not just physical but mentally too when they can turn the chaos into calm.
Question 7: How does your relationship with SRBEC help you and your business?
I have only recently signed up as an SRBEC client with Tanya Creer. Tanya has been a great support and mentor. I’ve never had a business mentor in the past. Her feedback and ideas have been wonderful.
Also, the range of SRBEC webinar topics on offer are incredible and so helpful.
Having Tanya and SRBEC in my corner gives me confidence to get my business off and running.
Lisa’s contact details are as follows:
Mobile: 0423 29 09 50
PS: If you would like your business to be showcased like Lisa’s, please contact your BEC business advisor to discuss.