11 Jan 5 Digital Marketing Trends for 2023

Posted at 10:16h in Case Studies, Marketing, News by
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by Casey Wilson, My Little Marketing Co

Personalised Marketing

We are moving into a time when personalised communication will be strong, and statistically, we’ve seen that approximately 56% of businesses have experienced a boost in engagement due to personalised marketing.

More online shopping will be done on social media platforms

If you have an online store, NOW is the time to ensure it is properly connected to your Facebook and Instagram accounts. By leveraging social media platforms you will reach your customers at the right time and place.

Video content will continue to be massive

With the emergence and popularity of TikTok and now Instagram Reels (and Facebook Reels), video content isn’t going anywhere fast. In fact, it’s quite the opposite.

TikTok is not going anywhere

Love it or hate it, TikTok is here to stay. With over a billion viewers, a recent survey showed that people spent more hours per week on TikTok than on YouTube.

Instagram is going to continue to grow

Instagram has been working hard to keep up with its competition (i.e. TikTok). To keep up and help creators Instagram has released a whole bunch of great new features (but they are being periodically released, so you might not have access yet).

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