The word strategy is derived from the ancient Greek word strategos which means the art of the general. The Art of War written more than 2,000 years ago by Sun Tzu a Chinese philosopher warrior has been long held as a strategic approach for savvy...
The National Disability Insurance Scheme (NDIS) is an opportunity for businesses to provide products and services. Learn how to price your products or services for the NDIS and gain an understanding of how the NDIS Provider Finder tool and myplace provider portal will assist your business....
This webinar will share with you the best methods for setting a price and inspire you to promote how your products and services represent value to the customer (price is merely one component of customer value). When was the last time you reviewed the prices for...
Social media trends are constantly changing, the behaviours and topics that are popular on social media right now will be discussed in detail. Social media trends are constantly changing, the behaviours and topics that are popular on social media right now will be discussed in...
Learn about the 4 Characteristics of a Service. You have probably heard of the 4Ps in relation to marketing and selling a product, however, not many people have heard of the extra 3Ps required for a service. most sales strategy and management decisions revolve around...
Disruption has become the new 'norm'. We witnessed restaurants during Covid quickly adapting to survive by implementing take-away menus and home delivery and online ordering and payment. The best strategic planning a business can undertake is to try and create a business model that can...
Learn how to bring focus to the business concept for strategic advantage. Understand how to identify a clear vision and key objectives for your new business. Have clarity around what are your core products or services. This workshop will impart practical tips to minimise risks...
Explore the transformative potential of AI in content creation while gaining foundational knowledge in AI basics. Discover the art of crafting audience-specific messaging, enhancing your marketing effectiveness. By the end of this session, you'll leave with a clear understanding of AI's marketing value, ready to...
Your Marketing Plan is ideally a key part of your overall Business Plan. Sometimes, out of necessity, it is a standalone document. The critical importance of an effective Marketing Plan is that it brings focus to your marketing efforts to attract customers in a cost-effective...
Short-form videos are posted on social media and are under 2 minutes and 30 seconds in length. With the rise of social media platforms centred on users watching videos, short-form videos have gained the attention of brands venturing into digital marketing. In summary, short form...