Your Marketing Plan is ideally a key part of your overall Business Plan. Sometimes, out of necessity, it is a standalone document. The critical importance of an effective Marketing Plan is that it brings focus to your marketing efforts to attract customers in a cost-effective way. Revenue should represent a worthwhile Return on Investment (ROI) relative to your marketing expenditure. It is a systematic process involving the assessment of marketing opportunities and resources, the determination of marketing objectives and the development of a plan for implementation and control.

This webinar is aimed at small businesses throughout NSW who have just started or have an established business and we have the capacity to host up to 50 people.

PRESENTER: Lisa LaMaitre.

MODERATOR: Fiona Cannon-Latham.

LEARNING OBJECTIVES:

1. Understand your target market customer and identify which marketing channels are the most cost-effective to reach them.

2. Understand the importance of adopting an Integrated Marketing Communications (IMC) approach.

3. Learn how to set marketing objectives and monitor the performance of marketing efforts and expenditure

LEARNING OUTCOMES:

1. Attract new customers in a cost-effective manner by sticking to your Marketing Plan and budget and not making ad hoc decisions.

2.Maximise the conversion of customer interest to customer spend by developing a compelling short marketing message that features consistently in all marketing communications.

3. Achieve business viability by ensuring that your marketing efforts generate a worthwhile Return On Investment (ROI) relative to your marketing expenditure.

This Webinar will take place on Zoom. Click BOOK EVENT to register. You will receive the Zoom link in an email from Enterprise Plus prior to the Webinar.

ABOUT ENTERPRISE PLUS:

Enterprise Plus is a not-for-profit that has delivered Australian, NSW, and ACT Government business advisory and education programs, workshops, and webinars, across regional NSW and the ACT for more than 30 years. Our professional advisors have assisted over 100,000 small business owners, individuals, and young people to unlock their potential. Reach out to an Enterprise Plus business advisor now or book a business health checks and advice session for businesses in your region.

ABOUT BUSINESS CONNECT:

Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start, run, adapt or grow your small business.