It is harder to sell an intangible service than it is to sell a tangible product. You have probably heard of the 4Ps in relation to marketing and selling a product, however, not many people have heard of the extra 3Ps required for a service....
Get a head start on your marketing for 2023 as we join digital strategist and marketing guru Marion Di Benedetto to consider the essential things you need in your digital marketing plan. We explore building trust and credibility by understanding your ideal customer and customer...
The ultimate outcome for your business is to get your product or service to market so that customers can buy it. At the heart of that challenging and exciting process is marketing. Good marketing has the ability to facilitate an exchange at the all-important intersection...
Starting a business is an exciting milestone. Understand how to identify a clear vision and key objectives for your new business. Have clarity around what are your core products or services. This workshop will impart practical tips to minimise risks and maximise success. Participants will...
The popularity of crowdfunding, raising funds from many people making small contributions, has increased over the past decade. It is now a multibillion-dollar industry. It has helped connect start-ups, established businesses, and not-for-profits with those all-important funds to get their unique idea or project off...
Learn how tactics and staff training can be implemented to ensure that customer expectations will be met or exceeded. Learn about The 6 Benefits of Customer Satisfaction. Understand the importance of The Moment of Truth. This webinar will share how a business should apply The...