The word strategy is derived from the ancient Greek word strategos which means the art of the general. The Art of War written more than 2,000 years ago by Sun Tzu a Chinese philosopher warrior has been long held as a strategic approach for savvy entrepreneurs or business owners to outperform their competitors.

We thought it would be interesting and fun to revisit the principles contained in The Art of War and review them in the context of what would be helpful to apply following several years of major disruptions and an economic reset.

This webinar is aimed at small businesses throughout Illawarra, South East & Tablelands and Riverina Murray who have just started or have an established business and we have the capacity to host up to 50 people.

PRESENTER: Court Sayer-Roberts.

MODERATOR: Lisa LaMaitre.

LEARNING OBJECTIVES:

1. Understand that the word strategy is derived from ancient Greek word Strategos which means the art of the general.

2. Learn what are the critically important “five things” described by Sun Tzu in The Art of War.

3. Understand how the “five things” are relevant in 2024 and beyond.

LEARNING OUTCOMES:

1. The Art of War is strategy and tactics, and it can help a business understand how to develop and implement effective strategies for achieving their goals.

2. Analysing a company’s competitors can provide valuable insights into the market and help inform the development of a strategic plan.

3. Your business can learn how to understand the motivations and actions of competitors and cultivate a culture of flexibility and adaptability in their team.

This Webinar will take place on Zoom. Click BOOK EVENT to register. You will receive the Zoom link in an email from Enterprise Plus prior to the Webinar.

Enterprise Plus is an approved independent provider for Service NSW Business Connect until June 2025. We are a not-for-profit organisation that has delivered Australian, NSW, and ACT Government business advisory and education programs, workshops, and webinars, across regional NSW and the ACT for more than 30 years.