Participants will learn to use social media strategically to boost brand visibility. The workshop covers key features like Stories, Posts, and Reels, with a focus on creating engaging content. Special attention is given to crafting impactful Reels that showcase products and tell brand stories. By the end, attendees will understand the use of social media to promote their businesses, engage customers, and drive sales growth.

This workshop is aimed at small businesses throughout Illawarra, South East & Tablelands and Riverina Murray who have just started or have an established business, and we have the capacity to host up to 20 people.

LEARNING OBJECTIVES:

1. Understand the role social media plays for businesses in 2024.

Gain insight into the evolving role of social media for businesses in 2024, exploring its impact on brand visibility, customer engagement, and digital marketing strategies.

2. Understand how to use social media features.

Learn practical techniques for leveraging various social media features effectively, including stories, live streams, and interactive posts, to enhance audience interaction and content engagement.

3. How to make a Reel.

Learn the step-by-step process of creating engaging Reels on social media platforms, focusing on content creation, editing tools, and strategies for maximising reach and engagement.

LEARNING OUTCOMES:

1. Increased confidence in leveraging social media platforms to promote and sell products/services.

Feel empowered to use social media more effectively for marketing and sales purposes, leading to better business results.

2. Ability to strategically use social media to expand business reach and engagement.

Apply learned strategies to grow your audience, foster customer relationships, and increase brand visibility online.

3. Proficiency in crafting Reels that effectively drive sales and customer engagement.

Create high-impact Reels that not only engage viewers but also convert them into loyal customers, boosting your sales performance.

Enterprise Plus is an approved independent provider for Service NSW Business Connect. We are a not-for-profit organisation that has delivered Australian, NSW, and ACT Government business advisory and education programs, workshops, and webinars, across regional NSW and the ACT for more than 30 years.