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Selling a Service vs Selling a Product

April 10 @ 1:00 pm - 2:00 pm AEST


Learn about the 4 Characteristics of a Service. You have probably heard of the 4Ps in relation to marketing and selling a product, however, not many people have heard of the extra 3Ps required for a service. most sales strategy and management decisions revolve around three issues: how to sell what to whom. The shift from selling products to selling services requires leaders to rethink not just the what (services instead of products) but also the who (the types of customers the sales force pursues) and the how (the way salespeople engage with customers before and after the sale, the new skills necessary for the job, and how they are trained and compensated).

This Webinar is aimed at small businesses throughout Illawarra, South East & Tablelands and Riverina Murray who have just started or have an established business and we have the capacity to host up to 50 people.

PRESENTER: Lisa LaMaitre

MODERATOR: Jessica Vlaskic



1. Learn the 4 Characteristics of a Service and how it differs from a Product.

2. Learn the 7Ps of Marketing and Selling a Service.

3. Understand how to overcome the challenge of a service being tangible.



1. Be able to be “tangibilise” your service offering so the purchase decision becomes easier for customers.

2. Apply the extra 3Ps required to effectively market and sell a service.

3. Update your content and apply proven tactics to sell a service


This Webinar will take place on Zoom. Click BOOK EVENT to register. You will receive the Zoom link in an email from Enterprise Plus prior to the Webinar.

Enterprise Plus is an approved independent provider for Service NSW Business Connect until June 2025. We are a not-for-profit organisation that has delivered Australian, NSW, and ACT Government business advisory and education programs, workshops, and webinars, across regional NSW and the ACT for more than 30 years.


April 10
1:00 pm - 2:00 pm AEST
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