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Selling a service vs selling a product

April 11 @ 8:00 am - 9:00 am AEST

It is harder to sell an intangible service than it is to sell a tangible product. You have probably heard of the 4Ps in relation to marketing and selling a product, however, not many people have heard of the extra 3Ps required for a service.

1. Learn the 4 Characteristics of a Service and how itdiffers from a Product.
2. Ps of Marketing and Selling a Service
3. Understand how to overcome the challenge of a service being tangible.

1. Be able to be “tangibilise” your service offering so the purchase decision becomes easier
2. Apply the extra 3Ps required to effectively market and sell a service
3. Update your content and apply proven tactics to sell a service.

About the Presenter: Peita Charman
Peita is a Sales and Marketing specialist with over 25 years of experience in Australia and SE Asia.
She has assisted and motivated hundreds of small businesses and large organisations to grow, adapt and innovate in sales, communications, marketing, operational efficiency, and process improvement.
With a keen ability to deeply understand each unique business or organisation, and its’ challenges, she has provided advice and support across industries in banking and finance, retail and wholesale, government, and not-for-profit organisations.
Her background spans working for large consulting firms, global technology companies and customer relationship management providers.
She has extensive knowledge of Information Technology, Consulting, Strategy, Operations and Business Strategy.
Peita has a focus on people and building long-term relationships and is a subject matter expert who actively helps to lead, plan, conduct workshops, provide coaching and advice on specific areas of need or align different capabilities across small and large organisations.
With relevant and real-world experience, Peita is also a General Manager across multiple business functions in her own successful national business she started 15 years ago.
With a collaborative and engaging communication style, she enjoys helping people and businesses to succeed and is valued by her clients as a trusted advisor.

About the Host: Colin Taggart
Colin is an online media specialist and a marketing and communications professional who has started, managed and successfully sold advertising agencies and technology companies in Europe.
He has extensive public relations experience liaising with local and national media on behalf of clients.
Colin has proven expertise in launching new businesses and developing branding, marketing plans, websites, social media, and e-commerce strategies.
For many years he was the publisher of the Wagga Wagga City Council Official Visitors Guide and worked with Riverina Regional Tourism, publishing The Riverina Holiday Guide.
He has also delivered services to businesses as a digital advisor for the ASBAS Digital Solutions program.
Colin has a profound understanding of the hospitality and tourism sector.
He has strong links within the Wagga business community as a former board member of the Wagga Business Chamber, the Business Enterprise Centre, and the Riverine Club.
He has extensive public relations experience liaising with local and national media on behalf of clients.
He publishes magazines and websites for RAAF Base Wagga and Army Recruit Training Centre, Kapooka, to welcome families and personnel to Wagga.

This Business Connect event is funded by the NSW Government