In an ever-evolving marketplace social media remains one the most cost-effective ways to raise awareness of your business and to engage with existing and prospective customers. Small business owners are
time-poor and it can be easy to forget about your social media strategy.

LEARNING OBJECTIVES:
1. Establish your starting position with a social media audit.
2. Know how to source fresh engaging content quickly.
3. Identify what is the optimal frequency for social media posts for your business.

LEARNING OUTCOMES:
1. Develop and implement a simple social media strategy.
2. Post fresh engaging content at a frequency that works for your business.
3. Match your content posts to the seasonal cycle of your business with a social media calendar.

About the Presenter: Kylie Pettitt
Kylie Pettitt has had an extensive professional career across the consumer goods industry.
Her first career was within the wine & beverage industry, where she held roles in blue chip public and private organisations, focused on sales, marketing, leadership, category development and strategy.
Working for Red Bull, Pernod Ricard, Accolade Wines, and SC Johnson, she managed major retail, wholesale and hospitality clients for market-leading brands and portfolios. From this experience, Kylie brings strength and passion to product development, strategic business planning, and digital marketing.
Kylie later worked for Bluescope Steel, using her category and stakeholder management skills to lead pricing decisions for the Manufacturing Sector.
Kylie understands that mindset and emotional wellness play a crucial role in personal and professional success and has designed and facilitated programs focused on employee engagement and well-being.
In 2021, Kylie started her coaching practice, working with small business owners and female entrepreneurs to develop strong business foundations and the mindset to succeed in the early stages of business.
Kylie is passionate about leading clients to discover their own internal strengths, build resilience and thrive despite external circumstances.
Kylie is completing a Master of Business Administration (MBA) at the University of Wollongong. She holds certifications in NLP, Success Coaching, Conscious Education, High-Pressure Negotiation, and Emotional Intelligence, as well as a Level 2 WSET (wine and spirit education trust). Kylie is an Accredited Mental Health First Aider.
Kylie brings a highly strategic yet empathetic approach to support small to medium businesses to set solid foundations and scale beyond the start-up stage.

About the Host: Colin Taggart
Colin is an online media specialist and a marketing and communications professional who has started, managed and successfully sold advertising agencies and technology companies in Europe.
He has extensive public relations experience liaising with local and national media on behalf of clients.
Colin has proven expertise in launching new businesses and developing branding, marketing plans, websites, social media, and e-commerce strategies.
For many years he was the publisher of the Wagga Wagga City Council Official Visitors Guide and worked with Riverina Regional Tourism, publishing The Riverina Holiday Guide.
He has also delivered services to businesses as a digital advisor for the ASBAS Digital Solutions program.
Colin has a profound understanding of the hospitality and tourism sector.
He has strong links within the Wagga business community as a former board member of the Wagga Business Chamber, the Business Enterprise Centre, and the Riverine Club.
He has extensive public relations experience liaising with local and national media on behalf of clients.
He publishes magazines and websites for RAAF Base Wagga and Army Recruit Training Centre, Kapooka, to welcome families and personnel to Wagga.