Revenue should represent a worthwhile Return On Investment (ROI) relative to your marketing expenditure. Many small business owners find it daunting to create a Marketing Plan from scratch. The great news is, this webinar is designed to help make it easy.

Learning Objectives:
1. Understand your target market customer and identify which marketing channels are the most cost-effective to reach them
2. Understand the importance of adopting an Integrated Marketing Communications (IMC) approach
3. Learn how to set marketing objectives and monitor the performance of marketing efforts and expenditure

Learning Outcomes:
1. Attract new customers in a cost-effective manner by sticking to your Marketing Plan and budget and not making ad hoc decisions
2. Maximise the conversion of customer interest to customer spend by developing a compelling short marketing message that features consistently in all marketing communications
3. Achieve business viability by ensuring that your marketing efforts generate a worthwhile Return On Investment (ROI) relative to your marketing expenditure

About your presenter – Randall Walker
Randall has more than 20 year’s business development and consulting experience and a Master of Business Administration (Marketing).
He has specialised in strategic marketing and branding & positioning, strategic planning and stakeholder engagement, destination and economic development, entrepreneurship and innovation, and hospitality & tourism management.
He is passionately committed to businesses and organisations realizing their full potential by adopting a customer orientation and embracing an innovative and sustainable approach. Randall has facilitated high-performance teambuilding programs with many top 200 Australian companies, including the major banks, Goldman Sachs, Nokia, Vodafone, Westfield, and the Department of Defence.

This Business Connect event is funded by the NSW Government.

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