It is critical that the “uniqueness” of your business is clearly understood by customers so that your communications and promotions can cut through the clutter. This webinar will assist you to identify and succinctly articulate what sets your business apart from your competitors.

Learning Objectives
1. Identify what is truly unique about your business
2. Identify your competitive advantage from a customer experience perspective
3. Identify how you will address both financial and environmental sustainability.

Learning Outcomes
1. Increase lead generation by clearly communicating your Unique Selling Points (USPs)
2. Increase conversions of leads to purchase decision by enhancing the customer experience
3. Ensure the viability of your business by implementing financial and environmental sustainability.

About your presenter – Simone Eyles
Simone Eyles is an entrepreneur who uses new technology to solve old problems.
Simone began her first business start-up in 2011. Since then she has successfully started and sold two companies. Simone has also completed her Diploma in Financial Counselling and has worked on the Far South Coast and Far North Coast of NSW working in disaster recovery.

With a degree in Graphic Design and 15 years’ experience working around Australia from National to State Government, the new industry as well as Boutique Advertising Agencies Simone has a unique set of skills from designing to marketing and PR. Simone has won several business awards and been featured on 60 minutes and in the Australian Institute of Company Directors Magazine.

Simone is passionate about small business and the important role they play in our local economies. During COVID Simone became one of those “sourdough bakers” and is still baking goodies every weekend.

This Business Connect event is funded by the NSW Government.

Book now