One of the most cost-effective ways you can create a competitive advantage for your business, to attract customers and increase profit, is by fostering a culture of genuine customer service. Learn “The 6 Ways to Build a Customer-Centric Culture”. Understand how customers perceive service quality and how to supplement or augment your core service product to offer a point of difference.

LEARNING OBJECTIVES:
1. Understand how customers perceive service quality
2. Learn “The 6 Ways to Build a Customer-Centric Culture”
3. Learn about customer retention strategies

LEARNING OUTCOMES:
1. Implement setting customer service standards to establish a competitive advantage for your business
2. Motivate and energise your staff to maintain successful customer relationships
3. Retain customers through effective service recovery

About the Presenter: Dales Whyte
Dales Whyte’s career and success are achieved by utilizing the many skills gained in a diversity of business ownership and management roles, along with his successful ability to interact with people from all levels.
Dales’ ability to ask quality questions, drill down and understand the needs of small businesses has enabled him to provide advice and assistance to hundreds of small businesses across a diversity of industries.
His ability to communicate with customers is beyond question, with many years in radio, sales and marketing, making him a skilled and valuable advisor to regional businesses.

About the Host: Greg Bowers
Greg’s Business experience extends over 30 years across small businesses, not-for-profit, national and Multinational Companies.
This experience includes being on several boards of directors, including NFP, thus ensuring capability through all levels of business.
Greg has specialized in business-to-business (B2B) supply chains, manufacturing, sales, marketing, financial management and continual improvement.
Greg has significant experience living and working in regional Australia and understands the local business environment, its challenges and opportunities.
Greg has successfully worked with loss-making and turn-around businesses during the recent COVID situation.
Within these regional areas, Greg has led capital-raising ventures and business acquisitions, supporting local Councils/LGAs and Chambers of Business.
Strategic and business planning, and importantly ensuring implementation and outcomes from those strategies, is a skill Greg is passionate about.
Coaching and development for business owners and managers is a passion of Greg’s that is strongly supported by his background working with a wide range of business sectors.