12 Jul Xcursion
Assisted by Business Advisor Dales Whyte
Xcursion specialises in enhancing safety for school excursions, both locally and overseas. Their journey began with the aspiration to break into the NSW Department of Education. While they successfully secured a spot on the department’s supplier panel, progressing further proved challenging.
Business Advisor Dales Whyte provided strategic guidance and targeted messaging to highlight the value proposition of Xcursion’s offerings. Despite their efforts, initial negotiations with the NSW Department of Education stalled, as significant financial investments were requested to adapt their solution to the department’s specific needs.
To diversify their strategy, Dales assisted them in executing a comprehensive LinkedIn marketing campaign alongside their efforts with the NSW Department of Education. This multi-pronged approach yielded unexpected results, garnering strong interest from educational institutions across Australia and even resonating with entities in two overseas markets. This unexpected surge in demand led to a strategic shift for Xcursion, with international expansion becoming their primary focus while still pursuing opportunities with the NSW Department of Education.
Key Outcomes:
- Implemented a data-driven, multi-pronged LinkedIn strategy, emphasizing compelling video content and solution-selling expertise.
- Emphasized lead nurturing through consistent follow-up, capturing valuable leads for future business opportunities.
- Dramatic increase in post engagement and click-through rates, leading to more meaningful connections with potential customers.
Xcursion fully embraced the strategy, resulting in exponential growth and international recognition. They are now sought after for their expertise in school excursion safety on a global scale. This project underscores the transformative power of a well-defined LinkedIn strategy and the importance of remaining flexible during client engagements.
For more information on Xcursion.
Photographed: David Gregory, CEO Founder of Xcursion at the United World College in Phuket in April 2024 where he delivered the closing keynote to over 200 attendees.
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