/ 15.03.2024

Learn about the 4 Characteristics of a Service. You have probably heard of the 4Ps in relation to marketing and selling a product, however, not many people have heard of the extra 3Ps required for a service. most sales strategy and management decisions revolve around...

/ 15.03.2024

Disruption has become the new 'norm'. We witnessed restaurants during Covid quickly adapting to survive by implementing take-away menus and home delivery and online ordering and payment. The best strategic planning a business can undertake is to try and create a business model that can...

/ 15.03.2024

Learn how to bring focus to the business concept for strategic advantage. Understand how to identify a clear vision and key objectives for your new business. Have clarity around what are your core products or services. This workshop will impart practical tips to minimise risks...

/ 15.03.2024

Your Marketing Plan is ideally a key part of your overall Business Plan. Sometimes, out of necessity, it is a standalone document. The critical importance of an effective Marketing Plan is that it brings focus to your marketing efforts to attract customers in a cost-effective...