Narooma Bridge Seafood

Supported by Business Advisor Karen Dempster

Business Advisor Karen Dempster has been working with Ingrid Wiersema of Narooma Bridge Seafood since October 2023. Following the business’s relocation from their boat shed by Narooma Bridge to a retail shopfront in Narooma township, Karen played a pivotal role in helping them build brand awareness and expand their product offerings.

Renowned for its locally caught fresh fish, lobsters, and oysters, they faced the challenge of communicating their new location while differentiating themselves from nearby competitors. Karen collaborated with the business to develop a communications strategy, including the tagline “From our boats to you,” emphasising the freshness and local origin of their seafood.

Through Karen’s guidance, the business introduced a seafood deli concept, expanded their product lines to include exclusive items such as pickled octopus, gravlax, and lobster rolls, and implemented a retail strategy featuring branded merchandise. This transformation resulted in a 70% increase in retail sales and a strengthened brand presence, particularly among tourists.

Karen also facilitated collaborations with other local creators, bringing unique products like artisanal clothing and artwork into the shop, further enhancing its appeal.

​For more information on Narooma Bridge Seafood.

Contact Karen for tailored guidance and support to grow your business.

CONTACT KAREN