16 May Growing CG Creations Business Profile
“Dylan’s support has been instrumental in getting my business up and running efficiently. His marketing expertise has been a great resource of inspiration and support for keeping me on track with my business progress”
Founder of CG Creations Cassie Godding originally grew up on Victoria’s Mornington Peninsula surrounded by dogs and horses. A passion for animals developed leading her to pursue Agricultural Science at Charles Stuart University before settling in Wagga.
Frustrated by poor-quality leather goods that quickly wore out Cassie began crafting her own durable alternatives and the idea for CG Creations was born. A range of quality handmade leather goods including premium dog collars, bridles and belts were developed that are not only durable, but they also don’t break the bank!
Cassie Godding reached out to Enterprise Plus Business Advisor Dylan Mottlee for his marketing expertise and support to expand the brand’s retail and digital presence. In just a short time of working together both paid and unpaid marketing campaigns were developed that targeted both new and existing customers and new workshops for hobbyists to make leather-based products were created. This has resulted in the following successful outcomes:
1. Increase in Brand awareness and sales.
2. Increase in the number of workshops presented by CG Creations
3. Inclusion of CG Creations product range in local retail stores
Cassie prides herself on personally sourcing the finest leather and hardware to ensure that every product meets the standards that she demands for her own animals. Her quality craftmanship and affordable pricing is reflected in the high praise she receives from her customers:
“I received the order today and I’m so so, so, unbelievably happy with it! Thank you so much for the little goodie bag too, highlight of my day! I’ll absolutely recommend your work to others, and I will definitely be back for more goodies in the future!”
Keep following Cassie’s continued business journey on Instagram and Facebook
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