Learn how to bring focus to the business concept for strategic advantage. Understand how to identify a clear vision and key objectives for your new business. Have clarity around what are your core products or services. This webinar will impart practical tips to minimise risks...
Social media is always changing, and staying updated on the latest trends is essential for small businesses. In this webinar, we’ll cover the key behaviours and topics shaping social media today and how your business can adapt to stay relevant. With people spending an average...
Your Marketing Plan is ideally a key part of your overall Business Plan. Sometimes, out of necessity, it is a standalone document. The critical importance of an effective Marketing Plan is that it brings focus to your marketing efforts to attract customers in a cost-effective...
In this webinar we will focus on the importance of why understanding and calculating the break-even point is pivotal for small business owners, especially when approached holistically. This involves considering all aspects of their business to determine the point at which their revenue covers their...
Marketing fundamentals for small businesses focus on understanding the target audience, crafting a compelling value proposition and using effective strategies to reach and engage customers. Identifying the ideal customers through market research helps tailor products and messaging. A strong value proposition should clearly differentiate the...
You will explore essential graphic design tools, gaining practical insights to start creating professional, eye-catching designs. Finally, the session will guide you through developing consistent, branded marketing collateral across various platforms. By the end of this webinar, you will be equipped to elevate your brand's...