Your Marketing Plan is ideally a key part of your overall Business Plan. Sometimes, out of necessity, it is a standalone document. The critical importance of an effective Marketing Plan is that it brings focus to your marketing efforts to attract customers in a cost-effective way. Revenue should represent a worthwhile Return On Investment (ROI) relative to your marketing expenditure. It is a systematic process involving the assessment of marketing opportunities and resources, the determination of marketing objectives and the development of a plan for implementation and control.

This webinar is aimed at small businesses throughout NSW who have just started or have an established business and we have the capacity to host up to 50 people.

PRESENTER: Kylie Pettitt.

MODERATOR: Fiona Latham-Cannon.

LEARNING OBJECTIVES:

1. Understand your target market customer and identify which marketing channels are the most cost-effective to reach them.

2. Understand the importance of adopting an Integrated Marketing Communications (IMC) approach.

3. Learn how to set marketing objectives and monitor the performance of marketing efforts and expenditure.

LEARNING OUTCOMES:

1. Attract new customers in a cost-effective manner by sticking to your Marketing Plan and budget and not making ad hoc decisions.

2.Maximise the conversion of customer interest to customer spend by developing a compelling short marketing message that features consistently in all marketing communications.

3. Achieve business viability by ensuring that your marketing efforts generate a worthwhile Return On Investment (ROI) relative to your marketing expenditure.