Marketing fundamentals for small businesses focus on understanding the target audience, crafting a compelling value proposition and using effective strategies to reach and engage customers. Identifying the ideal customers through market research helps tailor products and messaging. A strong value proposition should clearly differentiate the business from competitors. Focusing on these essentials enables small businesses to compete and grow in the marketplace.

This webinar is aimed at small businesses throughout Illawarra, South East & Tablelands and Riverina Murray who have just started or have an established business and we have the capacity to host up to 50 people.

LEARNING OBJECTIVES:

1. Bring focus to your marketing by identifying your core products/services and what benefits they offer customers.

2. Understand the needs and wants of your target market customer, what represents value to them, and how to reach them.

3. Understand customer buyer behaviour and what motivates a customer to make a purchase.

LEARNING OUTCOMES:

1. Develop a compelling short marketing message to feature in communications to better engage with and attract customers.

2. Drive repeat business, positive word of mouth promotion, and customer loyalty, by meeting the needs of your customers.

3. Boost sales by better stimulating purchase decisions from prospective customers.

This webinar will take place on Zoom. Click BOOK EVENT to register. You will receive the Zoom link and one-time passcode in an email once registered and a text message reminder on the day of the webinar.

Enterprise Plus is an approved independent provider for Service NSW Business Connect. We are a not-for-profit organisation that has delivered Australian, NSW, and ACT Government business advisory and education programs, workshops, and webinars, across regional NSW and the ACT for more than 30 years.