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Marketing made easy

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Your Marketing Plan is ideally a key part of your overall Business Plan. Sometimes, out of necessity, it is a standalone document. The critical importance of an effective Marketing Plan is that it brings focus to your marketing efforts to attract customers in a cost-effective...

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Marketing fundamentals for small business

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Marketing fundamentals for small businesses focus on understanding the target audience, crafting a compelling value proposition and using effective strategies to reach and engage customers. Identifying the ideal customers through market research helps tailor products and messaging. A strong value proposition should clearly differentiate the...

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