19 Nov Kattasche
By Enterprise Plus Business Advisor, Gabrielle Browne.
Kattasche, founded by Katja Handt, has grown from an Etsy store specialising in handmade handbags, into a luxury brand inspired by the Illawarra landscape. Originally a side project, the brand’s custom-made leather bags and leatherworking classes gained attention at local markets and galleries. Six months ago, Katja partnered with Business Advisor Gabrielle Browne to refine Kattasche’s market position as a high-end brand.
Through strategic guidance, Gabrielle helped Kattasche redefine its pricing, target audience, and product offerings to align with luxury market expectations. Together, they crafted a compelling brand story, enhanced its online presence, and identified new customer segments. Gabrielle also introduced essential tools like Xero for improved cost management and sustainable growth. The upcoming initiatives, including an elevated photoshoot and key collaborations, will further solidify Kattasche’s premium status.
With a clear strategy in place, Kattasche is set to make its mark as a distinguished choice for luxury consumers.
Outcomes:
- Refined brand positioning and product offerings to appeal to a luxury clientele.
- Restructured pricing model to reflect the brand’s luxury status, ensuring profitability.
- Developed a targeted marketing strategy and engaged influencers to elevate brand perception.
Client Testimonial:
“Gabrielle’s expertise in both the fashion industry and business advising has been invaluable. She helped me identify my brand’s core value, guiding me through the shift to the luxury market. With her support, I feel confident in taking my business to the next level.” – Katja Handt, Kattasche.
Contact Gabrielle to schedule your free business advice session and start shaping your business for success!