14 Jan Future-Proof Your Brand
As businesses gear up for growth in 2025, one of the most critical steps is securing and managing your brand’s digital identity. Here are four essential (but unconventional) tips to ensure your business is well-positioned and protected:
1. Secure Your Digital Footprint: Claim your @usernames on all major social media platforms, even those you might not actively use, such as X, TikTok or Vimeo. This not only helps create a stronger organic search presence for your business name but also protects against business identity theft, safeguarding your reputation from misuse by others, services such as https://instantusername.com allows you to quickly search 70+ platforms for your username availability completely free.
2. Utilise PayID for Verification: For sole traders, individuals, and partnerships, ensure your PayID is linked to your mobile phone number. Customers often use PayID to identify callers from unfamiliar numbers. This small step can enhance trust and transparency, allowing clients to verify your identity, so they know your call is not a telemarketer.
3. Self-Report Your Phone Number: Services like ReverseAustralia.com allow individuals to report unknown numbers and their purpose for calling, such as telemarketers, but is also fantastic for businesses. By self-reporting your business number, you help customers who Google your phone number to quickly identify you. This simple strategy can improve your call-back rates and boost customer trust.
4. The Voicemail: Many organisations and government agencies cannot leave voicemails if your message does not identify you, it’s policy. Ensure your voicemail is set up, your inbox is not full, and your message clearly identifies who you or your business is to avoid missing important opportunities if and when you cannot answer the call.
Contact Dylan for expert advice on securing your business’s digital identity.