Small business owners are time-poor, and it can be easy to forget about your
social media strategy. This webinar will share practical tips on how to create and implement a simple social media strategy and ensure your business can maintain a fresh digital presence. Stay on top of social media and experience the benefits.

Learning Objectives:
1. Establish your starting position with a social media audit
2. Know how to source fresh engaging content quickly
3. Identify what is the optimal frequency for social media posts for your business.

Learning Outcomes:
1. Develop and implement a simple social media strategy
2. Post fresh engaging content at a frequency that works for your business
3. Match your content posts to the seasonal cycle of your business with a social media calendar.

About your presenter – Colin Taggart
Colin is an online media specialist. He is a marketing and communications professional who has started, managed, and successfully sold advertising agencies and technology companies in Europe. He has extensive public relations experience liaising with local and national media on behalf of clients. Colin has proven expertise launching new businesses, developing branding, marketing plans, websites, social media, and e-commerce strategies.

This Business Connect event is funded by the NSW Government.