This two-hour workshop will step you through the creation of a well-considered, targeted, and strategic Marketing Plan, including identifying your best research methods and refining your target markets to clarify the best channels, tactics, and strategies for optimal engagement.

After the workshop, it will only take a few more hours to complete your plan, including an annual marketing expenditure budget.

What you will learn

• Step by Step process to create your Marketing plan
• Clarify what you are selling and what you want to achieve – what products/services to promote for targeted effectiveness and optimal engagement
• Clarify your competitive advantage by appreciating your strengths and weaknesses – SWOT analysis

Register for the webinar

Book here

About your Presenter: Randall Walker

Randall has more than 20 year’s business development and consulting experience and a Master of Business Administration (Marketing).

He has specialised in strategic marketing and branding & positioning, strategic planning and stakeholder engagement, destination and economic development, entrepreneurship and innovation, and hospitality & tourism management.

He is passionately committed to businesses and organisations realising their full potential by adopting a customer orientation and embracing an innovative and sustainable approach.

Notes on the webinar

This webinar is limited to 50 attendees.

This Business Connect event is funded by the NSW Government.