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Marketing Fundamentals for Small Business

November 23 @ 1:00 pm - 2:00 pm AEDT


This webinar will help you understand how to adopt a best practice marketing approach for your business. Understand who your target market customer is and identify how your core products or services will meet their needs.

Subject: Marketing.

Who should attend: Plan to build strong marketing strategy.

The ultimate outcome is to get your product or service to market. At the heart of that challenging and exciting process is marketing. Good marketing has the ability to facilitate an exchange at the all-important intersection of supply and demand.

Develop a compelling short marketing message to stimulate and motivate customers to make a purchase.

Learning Objectives:

  1. Bring focus to your marketing by identifying your core products/services and what benefits they offer customers.
  2. Understand the needs and wants of your target market customer, what represents value to them, and how to reach them.
  3. Understand Customer Buyer Behaviour and what motivates a customer to make a purchase.

Learning Outcomes:

  1. Develop a compelling short marketing message to feature in communications to better engage with and attract customers.
  2. Drive repeat business, positive word of mouth promotion, and customer loyalty, by meeting the needs of your customers.
  3. Boost sales by better stimulating purchase decisions from prospective customers.


November 23
1:00 pm - 2:00 pm AEDT
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