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Leveraging AI for Business Growth

February 29 @ 1:00 pm - 2:30 pm AEDT


Leveraging AI for Business Growth is a beginner-friendly webinar designed to demystify the world of AI for marketing. We’ll simplify complex AI concepts, ensuring you grasp what language generative AI is and its relevance in marketing.

Explore the transformative potential of AI in content creation while gaining foundational knowledge in AI basics. Discover the art of crafting audience-specific messaging, enhancing your marketing effectiveness. By the end of this session, you’ll leave with a clear understanding of AI’s marketing value, ready to take the initial steps in implementing AI-powered strategies. Join us to unlock the remarkable potential of AI to spark growth in your business.

This webinar is aimed at small businesses throughout NSW who have just started or have an established business and we have the capacity to host up to 50 people.

Presenter: Fiona Latham-Cannon.
Moderator: Lisa LaMaitre.

Learning Objectives:

  1. Demystify Language Generative AI.
  2. Explore AI-Enhanced content creation.
  3. Understand audience-centric messaging.

Learning Outcomes:

  1. Foundational AI knowledge.
  2. Awareness of AI’s marketing value.
  3. Initial steps in audience targeting.


This Business Connect event is funded by the NSW Government #NSWBusinessConnect


February 29
1:00 pm - 2:30 pm AEDT
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