There are 3 key Elements that drive success for a business, and they make up your Sustainable Competitive Advantage (SCA).

1.Distinctive Competence
2.Competitive advantage
3. Sustainability

You must also celebrate and communicate your strengths. It is critical that the “uniqueness” of your business is clearly understood by customers so that your communications and promotions can cut through the clutter. This webinar will assist you to identify and succinctly articulate what sets your business apart from your competitors.

This webinar is aimed at small businesses throughout NSW who have just started or have an established business and we have the capacity to host up to 50 people.

PRESENTER: Court Sayer-Roberts.
MODERATOR: Darryl Tonks.

LEARNING OBJECTIVES:

1. Identify what is truly unique about your business
2. Identify your competitive advantage from a customer experience perspective
3. Identify how you will address both financial and environmental sustainability

LEARNING OUTCOMES:

1. Increase lead generation by clearly communicating your Unique Selling Points (USPs)
2. Increase conversions of leads to purchase decision by enhancing the customer experience
3. Ensure the viability of your business by implementing financial and environmental sustainability.

This Business Connect event is funded by the NSW Government #NSWBusinessConnect