This brilliant workshop will have you kicking new goals in 2023. Whether you are a retailer, a tourism, service or professional business, you will gain the skills and confidence to manage your established business or new start-up in the digital world. Some of the important areas we will cover on the day –

• How to further grow your online business profile

• Understand customer changing search behaviours

• The critical role that reviews play

• SEO – tips to getting found without paid ads

• Optimising your social media sites

• Which social media best fits your business

• Calls to action, lead magnets & landing pages

• Email marketing, ROI & customer data.

Learning objectives:

1. Understand the most critical digital areas to master and why

2. Identify and understand changing customer behaviours

3. Gain new techniques to best engage your audience.

Learning outcomes:

• Know how to utilise organic SEO methods

• Know how to optimise all customer facing sites/listings

• Learn how to utilise Calls to Action, Lead Magnets.

About the Presenter: Robyn Simon

Robyn is a specialist business advisor for the Australian Small Business Advisory Service (ASBAS). She works alongside small businesses on the Coffs Coast and Clarence Valley daily, both on a one-on-one basis and through the delivery of workshops. Robyn has more than 20 years’ experience working with start-ups and established businesses in the retail, tourism, and creative sectors, and describes herself as a “solutions architect” who loves exploring innovative ways to help clients market their products and services.

This Workshop is sponsored by Asuria Self Employment Assistance Program and is being run under the ASBAS Program. Both programs are Federal Government Initiatives to support small business in Australia.

This workshop is delivered by Enterprise Plus (SRBEC is undertaking a rebranding to Enterprise Plus).