Get a head start on your marketing for 2023 as we join digital strategist and marketing guru Marion Di Benedetto to consider the essential things you need in your digital marketing plan.

We explore building trust and credibility by understanding your ideal customer and customer value proposition.

We look at the guiding principles that will underpin your plan, mapping your customer journey through to measuring the success of your online activities.

Learning Objectives

1. Understand the importance of branding and how your business is perceived by potential clients/customers
2. Identify your target market and align marketing to relevant channels to maximise effectiveness
3. Learn strategies to build trust and credibility with your audience

Learning Outcomes

1. Be able to assess your brand positioning and achieve market-oriented brand consistency
2. Be able to identify key components relevant to creating your own optimal digital marketing plan
3. Implement effective strategies that will help build positive relationships with your audience

Register

Book your place here

About the Presenter

Marion Di Benedetto of Sierra Marketing

Marion is Strategy Director with Sierra Marketing – a boutique agency driving inspirational and fresh thinking into marketing in the digital economy.

Marion founded Sydney-based Sierra Marketing in 2007 and, since then, has been focused on helping clients to increase productivity and grow their businesses.

She is passionate about problem-solving in a business and communication context and loves simplifying communication and marketing strategies.

Marion has been part of the G20 Young Entrepreneurs Alliance since 2013.

She believes that entrepreneurial thinking is a force that stimulates progress and loves to encourage those she works with to harness the power of entrepreneurial thinking to achieve overall personal and business success and realise their full potential.

Sierra Marketing – https://www.sierramarketing.com.au

Notes on this Webinar

This workshop is delivered by Enterprise Plus and is funded by the Australian Government’s Digital Solutions Program.

Please read the Terms and conditions for working with ASBAS https://asbas.qlbs.com.au/Content/asbas/T&C.pdf