This hands-on workshop helps small business owners leverage the latest social media trends, craft unique and engaging content, and master practical tools like Reels. Gain actionable strategies to increase brand awareness, connect with customers, and optimise their social media presence for better results.
By the end of this workshop, small business owners will have actionable strategies to elevate their social media presence, attract new customers, and strengthen relationships with their existing audience.
This workshop is aimed at small businesses throughout Illawarra, South East & Tablelands and Riverina Murray who have just started or have an established business, and we have the capacity to host up to 20 people.
LEARNING OBJECTIVES:
1. Understand the social media landscape.
• Learn about the latest trends and what this means for small businesses.
• Understand the importance of “show, don’t sell” to build stronger connections with customers.
2. Discover your unique brand voice.
• Identify your unique value and content style tailored to your small business.
• Learn how to create content that resonates with your target audience and enhances your brand identity.
3. Master social media tools and techniques.
• Use advanced social media tools to create and optimise content for your small business.
• Create engaging content such as “Reels” with hands-on practice to boost customer engagement.
LEARNING OUTCOMES:
1. Confidently apply social media trends: Small business owners will leave with a clear understanding of how to leverage the latest trends to engage their audience and grow their brand.
2. Create tailored content: Attendees will develop unique content strategies and learn how to craft compelling posts that align with their small business goals and target audience.
3. Utilise advanced tools: Participants will gain hands-on experience with tools and techniques, including “Reels”, to create engaging content and optimise their social media efforts for greater customer interaction and brand visibility.
Enterprise Plus is an approved independent provider for Service NSW Business Connect. We are a not-for-profit organisation that has delivered Australian, NSW, and ACT Government business advisory and education programs, workshops, and webinars, across regional NSW and the ACT for more than 30 years.