Events

Learn how to generate big marketing concepts that appeal to your target audience and repurpose these concepts to fill in your social media calendar.

Learning Objectives:

1. Understand the difference between macro content and micro content.
2. Develop macro content planning.
3. Repurpose macro content to micro content.

Learning Outcomes:

1. Understand online tools available to develop macro content including video and asset libraries.
2. Develop macro content planning.
3. Managing and scheduling content using free and paid applications.