Your Marketing Plan is ideally a key part of your overall Business Plan. Sometimes, out of necessity, it is a standalone document. The critical importance of an effective Marketing Plan is that it brings focus to your marketing efforts to attract customers in a cost-effective...
Explore the transformative potential of AI in content creation while gaining foundational knowledge in AI basics. Discover the art of crafting audience-specific messaging, enhancing your marketing effectiveness. By the end of this session, you'll leave with a clear understanding of AI's marketing value, ready to...
Learn how to bring focus to the business concept for strategic advantage. Understand how to identify a clear vision and key objectives for your new business. Have clarity around what are your core products or services. This workshop will impart practical tips to minimise risks...
Disruption has become the new 'norm'. We witnessed restaurants during Covid quickly adapting to survive by implementing take-away menus and home delivery and online ordering and payment. The best strategic planning a business can undertake is to try and create a business model that can...
Learn about the 4 Characteristics of a Service. You have probably heard of the 4Ps in relation to marketing and selling a product, however, not many people have heard of the extra 3Ps required for a service. most sales strategy and management decisions revolve around...
Information in all aspects of business is key to your success, in this webinar you'll be empowered to know what the analytics mean. Social media analytics has numerous applications in business. It can be used for identifying the right target audience, analysing audience behaviour patterns,...