Events

Loading Events

« All Events

  • This event has passed.

Marketing Fundamentals for small Business

February 21 @ 1:00 pm - 2:00 pm AEDT

Free
This webinar will help you understand how to adopt a best practice marketing approach for your business. Understand who your target market customer is and identify how your core products or services will meet their needs. Marketing is a social and managerial process by which individuals and organisations obtain what they need and want through creating and exchanging products and value with others.

This webinar is aimed at small businesses throughout NSW who have just started or have an established business and we have the capacity to host up to 50 people.

PRESENTER: Colin Taggart.
MODERATOR: Fiona Latham-Cannon.

LEARNING OBJECTIVES:

1. Bring focus to your marketing by identifying your core products/services and what benefits they offer customers.
2. Understand the needs and wants of your target market customer, what represents value to them, and how to reach them.
3. Understand Customer Buyer Behaviour and what motivates a customer to make a purchase.

LEARNING OUTCOMES:

1. Develop a compelling short marketing message to feature in communications to better engage with and attract customers.
2. Drive repeat business, positive word of mouth promotion, and customer loyalty, by meeting the needs of your customers.
3. Boost sales by better stimulating purchase decisions from prospective customers.

This Business Connect event is funded by the NSW Government #NSWBusinessConnect

 

Details

Date:
February 21
Time:
1:00 pm - 2:00 pm AEDT
Cost:
Free
Event Categories:
,
Event Tags:
, ,
Website:
https://bit.ly/48qWe9Q

Venue

ONLINE