Marketing fundamentals for small businesses focus on understanding the target audience, crafting a compelling value proposition and using effective strategies to reach and engage customers. Identifying the ideal customers through market research helps tailor products and messaging. A strong value proposition should clearly differentiate the...
Participants will learn to use social media strategically to boost brand visibility. The workshop covers key features like stories, posts, and reels, with a focus on creating engaging content. Special attention is given to crafting impactful Reels that showcase products and tell brand stories. By...
Starting a business is an exciting yet challenging journey that requires a solid foundation and a clear vision. This interactive workshop will guide you through the essential steps of launching a business with a focus on a holistic approach. We will utilise the "business model...
Learn how to bring focus to the business concept for strategic advantage. Understand how to identify a clear vision and key objectives for your new business. Have clarity around what are your core products or services. This webinar will impart practical tips to minimise risks...
Your Marketing Plan is ideally a key part of your overall business plan. Sometimes, out of necessity, it is a standalone document. The critical importance of an effective marketing plan is that it brings focus to your marketing efforts to attract customers in a cost-effective...
Explore the transformative potential of AI in content creation while gaining foundational knowledge in AI basics. Discover the art of crafting audience-specific messaging, enhancing your marketing effectiveness. By the end of this session, you'll leave with a clear understanding of AI's marketing value, ready to...
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