Randall has more than 20 year’s business development and consulting experience and a Master of Business Administration (Marketing).
He has specialised in strategic marketing and branding & positioning, strategic planning and stakeholder engagement, destination and economic development, entrepreneurship and innovation, and hospitality & tourism management.
He is passionately committed to businesses and organisations realising their full potential by adopting a customer orientation and embracing an innovative and sustainable approach.
Randall has facilitated high-performance teambuilding programs with many top 200 Australian companies, including the major banks, Goldman Sachs, Nokia, Vodafone, Westfield, and the Department of Defence.
He has held industry roles, including Chairman of the Forum Of Regional Tourism Organisations, Director of the Tourism Industry Council, and Chairman and CEO of Blue Mountains Tourism, working closely with Tourism Australia, Parks Australia, and Destination NSW.
The Blue Mountains was identified in a 2012 NSW Government Report as the number one regional destination for recognition among domestic visitors.
Randall has been a lecturer for marketing and entrepreneurship at BMIHMS, the number one hotel school in the Asia Pacific region (Blue Mountains, Sydney, and Canberra), and a guest speaker at industry events, including Choice Hotels Australasia Annual Conference and Australasian Hotel Industry Conference and Exhibition.
