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Women in agribusiness

22/03/2023 @ 1:00 pm - 2:00 pm AEDT

This webinar recognises the important role of women in agribusiness, a significant sector in the Australian economy, and even more relevant in regional areas. Fresh food production and food security are major issues globally.

One of the ways in which farmers can build resilience into their traditional growing and producing operation is by diversifying into agritourism. A new agritourism planning amendment in NSW makes this transition easier for NSW farmers.

Women have led many innovations in areas such as regenerative farming and developing unique agritourism experiences.

Learning Objectives:
1. Understand the popular and emerging revenue streams in agribusiness and explore online sales
2. Understand the new opportunity in NSW with the Agritourism planning amendment
3. Learn about how regenerative farming and/or natural farming has boosted sustainability

Learning Outcomes:
1. Create resilience for your agribusiness by diversifying into agritourism
2. Mitigate the cash flow risk of traditional farming by activating year-round revenue streams such as education tourism, agritourism, and online sales
3. Maximise revenue by understanding how to promote your produce and experiences best

About your presenter: Katrina Sparke
Katrina Sparke manages Redleaf Farm at Fitzroy Falls in NSW, raising Angus cattle, Border Leicester-Merino ewes, Wessex Saddleback sows and mixed breed chooks. The family farms 110 hectares at Fitzroy Falls, in the NSW Southern Highlands. They raise about 30 Border Leicester-Merino ewes, 20 Angus cattle, 20 Wessex Saddleback sows and 100 mixed breed chooks for eggs. Farm-stay accommodation is also part of the Redleaf Farm business

Katrina was a graphic designer before she moved her family to the rural property a decade ago, and is the daughter of nutritionist Rosemary Stanton. Katrina wanted to make sure she instilled the same passion for healthy food in her own children, so she became a farmer. The family uses sustainable grazing practices and have worked to improve the soil over the past 10 years, applying lime to reduce acidity. They follow organic principles.

“People say to me, ‘You are so lucky, you have such a beautiful life’,” Katrina says. “But it’s not just luck, it’s a lot of hard work and a brave decision to take off my city suit.”

About the Host: Peita Charman
Peita is a Sales and Marketing specialist with over 25 years’ experience in Australia and SE Asia. She has assisted and motivated hundreds of small businesses and large organisations to grow, adapt and innovate in sales, communications, marketing, operational efficiency, and process improvement.

With a keen ability to deeply understand each unique business or organisation, and its’ challenges, she has provided advice and support across industries in banking and finance, retail and wholesale, government and not for profit organisations. Her background spans working for large consulting firms, global technology companies and customer relationship management providers. She has extensive knowledge of Information Technology, Consulting, Strategy, Operations and Business Strategy.

Peita has a focus on people and building long term relationships and is a subject matter expert who actively helps to lead, plan, conduct workshops, provide coaching and advice on specific areas of need or to align different capabilities across small and large organisations. With relevant and real-world experience Peita is also a General Manager across multiple business functions in her own successful national business from start-up 15 years ago.

With a collaborative and engaging communication style she enjoys helping people and business to succeed and is valued by her clients as a trusted advisor.

This Business Connect event is funded by the NSW Government