The popularity of crowdfunding, raising funds from many people making small contributions, has increased over the past decade. It is now a multibillion-dollar industry. It has helped connect start-ups, established businesses, and not-for-profits with those all-important funds to get their unique idea or project off the ground.

But there are some key factors to consider before you get started. This webinar takes you through the most important steps, from how to go about researching your idea and finding out how your audience is likely to respond to the components of a good crowdfunding pitch, what platforms might be best suited, through to your persuasive call to action that will have followers lining up to support your idea or cause.

So, suppose you are thinking about an innovative new product, considering your next major project or creating a brand-new campaign that benefits the community. In that case, crowdfunding could be the pathway to the success you are aiming for.

Learning Objectives:

1. Understand the main types of crowdfunding available for small businesses/start-ups

2. Learn how to prepare and plan your campaign to present your product or idea effectively

3. Learn what digital platforms are available for you to test and launch your campaign

Learning Outcomes:

1. Identify if crowdfunding is suitable for your business and which type of crowdfunding options are available

2. Understand the main steps of building and testing a crowdfunding campaign

3. Identify the advantages and disadvantages of crowdfunding for business owners and your legal responsibilities

Book here

About your Presenter: Jill Storey of ReadyFundGo.

Jill has been involved with crowdfunding since 2012 when she set up her first platform for rising sporting stars. Jill became the CEO of ReadyFundGo in 2016 and has since been involved in talking to hundreds of early-stage entrepreneurs and innovators about the campaigns and projects.

Jill is on the Board of the Crowdfunding Institute of Australia and has also been involved in developing two equity crowdfunding platforms. By way of background, Jill is a Chartered Accountant with an MBA and Master’s in Environmental Science.

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