You don’t get a second chance to make a positive first impression. Keeping your website fresh and up to date is essential to build confidence between you and your customers. If you are extremely time poor a practical life-hack is to outsource updates or at least delete out of date content. Customers don’t want to see that your most recent post is 12 months old. They want useful information on your products and services. Updated information also helps build domain authority.

LEARNING OBJECTIVES:
1. Understand why you cannot adopt a ‘set and forget’ approach to your website
2. Be aware of the importance of SEO
3. Recognise why scheduling website maintenance is important

LEARNING OUTCOMES:
1. Implement a simple website content plan
2. Boost sales through SEO
3. Create a simple website maintenance policy including checklist

About the Presenter: Kylie Pettitt
Kylie Pettitt has had an extensive professional career across the consumer goods industry.
Her first career was within the wine & beverage industry, where she held roles in blue chip public and private organisations, focused on sales, marketing, leadership, category development and strategy.
Working for Red Bull, Pernod Ricard, Accolade Wines, and SC Johnson, she managed major retail, wholesale and hospitality clients for market-leading brands and portfolios. From this experience, Kylie brings strength and passion to product development, strategic business planning, and digital marketing.
Kylie later worked for Bluescope Steel, using her category and stakeholder management skills to lead pricing decisions for the Manufacturing Sector.
Kylie understands that mindset and emotional wellness play a crucial role in personal and professional success and has designed and facilitated programs focused on employee engagement and well-being.
In 2021, Kylie started her coaching practice, working with small business owners and female entrepreneurs to develop strong business foundations and the mindset to succeed in the early stages of business.
Kylie is passionate about leading clients to discover their own internal strengths, build resilience and thrive despite external circumstances.
Kylie is completing a Master of Business Administration (MBA) at the University of Wollongong. She holds certifications in NLP, Success Coaching, Conscious Education, High-Pressure Negotiation, and Emotional Intelligence, as well as a Level 2 WSET (wine and spirit education trust). Kylie is an Accredited Mental Health First Aider.
Kylie brings a highly strategic yet empathetic approach to support small to medium businesses to set solid foundations and scale beyond the start-up stage.

About the Host: Lisa LaMaitre
Lisa has 30 years of business expertise via developing, building, and operating four businesses across the sectors of IT, healthcare, retail/rental, and events.
Additionally, she has 35+ years of retail experience, 30+ years of staff management and training, and has operated a franchise business.
Lisa has competed in and won business ‘hackathon’ competitions.
Lisa founded a multi-award-winning complementary health practice in Canberra in 1997.
She is a qualified Remedial Massage Practitioner and Sports Trainer.
Lisa has been a Massage teaching staff at the Canberra Institute of Technology (CIT).
She sits on CIT’s Massage Industry Panel and has recently been part of the Technical Advisory Committee (TAC) updating the nationally accredited Massage training package.
Lisa prides herself on being a clear and inclusive communicator.
Lisa is a consummate networker, collaborator, and community builder.
She is an experienced business mentor, teacher, and lecturer who meets clients ‘where they’re at.’
Lisa has taught business, innovation, and entrepreneurship locally, nationally, and internationally.
Lisa holds a Bachelor of Science (majoring in Psychology, Neuroscience and Biology), an Advanced Diploma in Applied Science (Remedial Massage), and Certificates in Training and Assessment, Retail Management, and Retail Operations.