In an ever-evolving marketplace social media remains one the most cost-effective ways to raise awareness of your business and to engage with existing and prospective customers. Small business owners are time-poor and it can be easy to forget about your social media strategy. Stay on top of social media and experience the benefits.

Learning Objectives
1. Establish your starting position with a social media audit.
2. Know how to source fresh engaging content quickly.
3. Identify what is the optimal frequency for social media posts for your business.

Learning Outcomes
1. Develop and implement a simple social media strategy.
2. Post fresh engaging content at a frequency that works for your business.
3. Match your content posts to the seasonal cycle of your business with a social media calendar.

About your Presenter: Kylie Pettitt
Kylie has had an extensive professional career across the consumer goods industry. Her first career was within the wine & beverage industry where she held roles in blue chip public and private organisation, focused on sales, marketing, leadership, category development and strategy. Working for Red Bull, Pernod Ricard, Accolade Wines, and SC Johnson where she managed major retail, wholesale and hospitality clients for market leading brands and portfolios. From this experience, Kylie brings strength and passion in product development, strategic business planning and digital marketing.

This Business Connect event is funded by the NSW Government.