The ultimate outcome for your business is to get your product or service to market so that customers can buy it. At the heart of that challenging and exciting process is marketing. Good marketing has the ability to facilitate an exchange at the all-important intersection of supply and demand.

First, you must understand who your target market customer is and identify how your core products or services will meet their needs.

You will learn what motivates a customer to make a purchase and how to stimulate that purchase decision. Understand how developing a compelling short marketing message to feature in your communications will boost sales. Learn how to present your products or services so they are perceived by customers to offer relevant appealing benefits and or solve their problems.

LEARNING OBJECTIVES:
1. Bring focus to your marketing by identifying your core products/services and what benefits they offer customers
2. Understand the needs and wants of your target market customer, what represents value to them, and how to reach them
3. Understand Customer Buyer Behaviour and what motivates a customer to make a purchase

LEARNING OUTCOMES:
1. Develop a compelling short marketing message to feature in communications to better engage with and attract customers
2. Drive repeat business, positive word of mouth promotion, and customer loyalty, by meeting the needs of your customers
3. Boost sales by better stimulating purchase decisions from prospective customers

About your Presenter: Jane Mackenzie-Ross
Jane’s experience over the last 35 years has been with a wide variety of small business clients; combined with 10 years running a public golf course and attached licensed clubhouse; then commencing and selling two real estate agencies. Having commenced her career with a Business Degree (Accounting), she worked in Public Accounting for 5 years before specializing in IT systems for small business clients.