Employers, out of desperation, are offering all manner of incentives to attract staff amid Australia’s worsening skills shortage crisis. Some businesses have resorted to reducing trading hours, dropping qualification requirements, or even hiring people with no resume because of the lack of skilled workers. Providing unsustainable incentives or accepting anyone who walks through your door as an immediate solution will not achieve your long-term business objectives.

Learning Objectives:
1. Attract quality staff by learning the difference between a job description and a job advertisement
2. Attract suitable candidates by learning the 7 most effective tips for constructing a compelling job advertisement
3. Create your recruitment competitive advantage by identifying an appealing ‘wow’ factor relevant to staff working in your business

Learning Outcomes:
1. Optimise recruitment efficiency by updating your job descriptions to accurately describe the tasks, responsibilities, and qualifications required
2. Maximise relevant job applications by accurately communicating and selling the employment opportunity, the ‘wow’ factor
3. Promote your recruitment competitive advantage by learning how to make your position stand-out from other similar roles

About your presenter: Narelle Blackadder
If you’ve worked in the Recruitment Industry, then you’ve likely heard of Narelle Blackadder. Her list of credentials is extensive in recruitment, generalist human resources and mentoring.

From Blue Collar to the Boardroom, Narelle is well respected in all areas. Starting the Blackadder Recruitment Company Pty Ltd in 1999, she developed a blue-chip client list in a short period, her reputation was second to none. “Look after your existing clients, they will advocate for you” was the foundation that grew a business to a $10m turnover in 7 years.

Her vast experience in ‘change management’ has earnt her the reputation of ‘turning the tide’ in a rapid time frame, far exceeding management projections and expectations. Her mantra is ‘work hard, lead by example and never expect staff to undertake a task you wouldn’t.

Most recently, Narelle has been appointed Program Manager for the Business Connect Program, an NSW fully funded program to support small businesses in NSW. Still the Managing partner of Blackadder Partners, which includes mentoring individuals and businesses, and private recruitment services. Throughout her career, Narelle has demonstrated a passion for excellence and supporting people to achieve their goals.

About the Host: Darryl Tonks
Darryl is a small business owner and certified results coach with proven ability to lead business transformations that increase profitability, streamline operations and create sustainable structures that free business owners up to focus on the aspects of the business they love and time with their family. Has extensive experience in service-based business operations and commercial aviation.

Darryl has the ability to work with people to understand their business and personal goals and to develop sustainable business structures to provide the financial and lifestyle rewards they are looking for. With excellent communication and relationship-building skills, Darryl is approachable, diplomatic and humble in his approach to serving others to gain clarity of their business vision and set and achieve their goals.

Darryl has proven success in managing individuals and teams to deliver outstanding results. Is proactive and have the skill and experience to confidently work autonomously or within a team.

This Business Connect event is funded by the NSW Government.