First Impressions are lasting and getting your business brand on target is an essential way for you to make the best first impression.

Our expert presenter has 28 years experience in brand development and will guide you through the steps of developing an effective brand guide for your business.

Learning Objectives:
1. Learn the importance of branding for your business
2. Understand the importance of aligning your business brand to your target audience
3. Learn how to manage and protect your brand

Learning Outcomes:
1. Maximise your brand value by confidently identifying what elements make up your business brand
2. Improve performance by developing sound strategies to implement your brand across all your marketing and messaging
3. Achieve marketing sustainability by understanding the tools available to create your business brand

About the presenter: Tanya Creer
Tanya is a content specialist and holds a B.L.Arch (Hons) from the (UNSW), Cert 4 Film Producing (Metro Screen), Cert in 3d Animation – (New York Film Academy) and Cert in 2d Advanced Animation (AFTRS).

Tanya has worked in media and marketing for 28 years in various positions, including; Art Director, Creative Director, Senior Brand and Design Manager, Senior Animator, Director of Photography, Motion Design & Digital Designer.

Tanya has a strong background in content production for newspapers, radio, television, film, signage and digital applications. Tanya has worked for a wide range of corporate, commercial, government & charity groups and small to medium-sized businesses. Notably – Channel Nine, Channel Ten, SBS, Seven Plus, ABC, Foxtel, Westpac Corporation & Department of Veterans’ Affairs & Mitre 10.

Tanya is a director of SouthernTablelands Media and Digital Advisor under ASBAS program in Southern NSW.

About the host: Simone Eyles
Simone Eyles is an entrepreneur who uses new technology to solve old problems.

Simone began her first business start-up in 2011. Since then she has successfully started and sold two companies. Simone has also completed her Diploma in Financial Counselling and has worked on the Far South Coast and Far North Coast of NSW working in disaster recovery.

With a degree in Graphic Design and 15 years’ experience working around Australia from National to State Government, the new industry as well as Boutique Advertising Agencies Simone has a unique set of skills from designing to marketing and PR. Simone has won several business awards and been featured on 60 minutes and in the Australian Institute of Company Directors Magazine.

Simone is passionate about small business and the important role they play in our local economies. During COVID Simone became one of those “sourdough bakers” and is still baking goodies every weekend.

This Business Connect event is funded by the NSW Government.