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DTSTART;TZID=Australia/Sydney:20250625T133000
DTEND;TZID=Australia/Sydney:20250625T163000
DTSTAMP:20260822T074319
CREATED:20250527T051728Z
LAST-MODIFIED:20250527T060359Z
UID:84419-1750858200-1750869000@enterpriseplus.org.au
SUMMARY:Budgeting made easy Cooma Workshop
DESCRIPTION:A practical and empowering workshop designed to support small business owners to take control of their finances\, understand the real cost of doing business and be able to use that knowledge to make informed decisions. \nJoin us at The Shed\, Country Universities Centre Snowy Monaro\, 38 Bombala Street\, Cooma on Wednesday 25th June at 1.30pm – 4.30pm\, presented by Enterprise Plus Business Advisor Court Sayer-Roberts. \nLEARNING OBJECTIVES:  \n\nIdentify and understand your cost structure (fixed\, variable\, and total) to determine the minimum income required to sustain your business.\nLearn to calculate and interpret your break-even point\, using simple financial tools and data to guide smarter decision-making.\nUse cost recovery and break-even thinking to set realistic sales targets\, laying the groundwork for tailored financial budgeting and long-term business planning.\n\nLEARNING OUTCOMES:  \n\nHave a clear financial foundation that prepares you for tailored budgeting and ongoing business planning.\nFeel empowered\, responsive\, and better prepared to make informed decisions—whether that means growing your business\, adjusting your strategy\, or planning for succession or exit.\nUnderstand the relationship between costs\, sales targets\, and sustainability\, and how these factors impact your business viability and lifestyle goals.\n\nWhether you’re planning for growth\, stability you will leave this workshop with a strong financial foundation that supports smarter decisions\, stronger confidence\, and a roadmap to a budget that works for you and your business. \nRegister today as capacity is limited to 20 people. \nEnterprise Plus is an approved independent provider for Service NSW Business Connect. We are a not-for-profit organisation that has delivered Australian\, NSW\, and ACT Government business advisory and education programs\, workshops\, and webinars\, across regional NSW and the ACT for more than 30 years.
URL:https://enterpriseplus.org.au/events/budgeting-made-easy-cooma-workshop/
LOCATION:The Shed CUC\, Country Universities Centre Snowy Monaro\, 38 Bombala Street\, Cooma\, NSW\, 2630\, Australia
CATEGORIES:Getting accounting & finance right,Run,Smarter Finance
ATTACH;FMTTYPE=image/png:https://enterpriseplus.org.au/wp-content/uploads/2021/10/Banner_Budgeting-Made-Easy-JUN.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20250604T130000
DTEND;TZID=Australia/Sydney:20250604T150000
DTSTAMP:20260822T074319
CREATED:20250523T070624Z
LAST-MODIFIED:20250527T054919Z
UID:84366-1749042000-1749049200@enterpriseplus.org.au
SUMMARY:Marketing made easy
DESCRIPTION:Your Marketing Plan is ideally a key part of your overall business plan. Sometimes\, out of necessity\, it is a standalone document. The critical importance of an effective marketing plan is that it brings focus to your marketing efforts to attract customers in a cost-effective way. Revenue should represent a worthwhile return on investment (ROI) relative to your marketing expenditure. It is a systematic process involving the assessment of marketing opportunities and resources\, the determination of marketing objectives and the development of a plan for implementation and control. \nThis webinar is aimed at small businesses throughout Illawarra\, South East & Tablelands and Riverina Murray who have just started or have an established business and we have the capacity to host up to 50 people. \n  \nLEARNING OBJECTIVES: \n1. Understand your target market customer and identify which marketing channels are the most cost-effective to reach them. \n2. Understand the importance of adopting an Integrated Marketing Communications (IMC) approach. \n3. Learn how to set marketing objectives and monitor the performance of marketing efforts and expenditure. \n  \nLEARNING OUTCOMES: \n1. Attract new customers in a cost-effective manner by sticking to your Marketing Plan and budget and not making ad hoc decisions. \n2. Maximise the conversion of customer interest to customer spend by developing a compelling short marketing message that features consistently in all marketing communications. \n3. Achieve business viability by ensuring that your marketing efforts generate a worthwhile Return on Investment (ROI) relative to your marketing expenditure. \n  \nThis Webinar will take place on Zoom. Click BOOK EVENT to register. You will receive the Zoom link and one-time passcode in an email once registered and a text message reminder on the day of the webinar. \nEnterprise Plus is an approved independent provider for Service NSW Business Connect. We are a not-for-profit organisation that has delivered Australian\, NSW\, and ACT Government business advisory and education programs\, workshops\, and webinars\, across regional NSW and the ACT for more than 30 years.
URL:https://enterpriseplus.org.au/events/marketing-made-easy-12/
LOCATION:ONLINE\, Country Universities Centre Snowy Monaro\, 38 Bombala Street\, Cooma\, NSW\, 2630\, Australia
CATEGORIES:Marketing,Run
ATTACH;FMTTYPE=image/png:https://enterpriseplus.org.au/wp-content/uploads/2025/05/Banner_MrktEasy.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20250521T173000
DTEND;TZID=Australia/Sydney:20250521T203000
DTSTAMP:20260822T074319
CREATED:20250422T002520Z
LAST-MODIFIED:20250505T235814Z
UID:84241-1747848600-1747859400@enterpriseplus.org.au
SUMMARY:Time-Saving Marketing Strategies for Small Business
DESCRIPTION:This session is designed for small business owners and teams seeking quick\, actionable steps to streamline digital marketing\, improve efficiency\, and save time. Gain practical strategies to drive results without the stress of figuring it out alone—all with minimal time investment. \nThis Workshop is aimed at small businesses throughout Illawarra\, South East & Tablelands and Riverina Murray who have just started or have an established business\, and we have the capacity to host up to 20 people. \n  \nLEARNING OBJECTIVES: \n1. Streamline digital marketing tasks – How to efficiently manage social media\, email marketing\, and digital advertising using automation and bulk content creation. \n2. Enhance marketing efficiency – Provide practical\, time-saving strategies to integrate marketing into daily business operations without it becoming a distraction. \n3. Empower businesses with practical skills – Equip participants with the knowledge & confidence to manage their own marketing reducing reliance on external agencies. \n  \nLEARNING OUTCOMES: \n1. Increased productivity – Participants will leave with an increased knowledge of ready to use marketing tools\, reducing time spent on daily marketing tasks. \n2. Stronger customer engagement – Businesses will implement consistent social media\, email\, and ad campaigns\, leading to better audience connection and brand visibility. \n3. Improved marketing control – Participants will gain the ability to create\, schedule\, and manage digital campaigns ensuring cost-effective and data-driven decision making. \n  \nThis event will be delivered by Enterprise Plus\, an approved independent provider for Service NSW Business Connect. \nEnterprise Plus is a not-for-profit organisation that has delivered Australian\, NSW\, and ACT Government business advisory and education programs\, workshops\, and webinars\, across regional NSW and the ACT for more than 30 years.
URL:https://enterpriseplus.org.au/events/time-saving-marketing-strategies-for-small-business/
LOCATION:Jindabyne Bowling & Sports Club\, 2 Bay Street\, Jindabyne\, NSW\, 2627\, Australia
CATEGORIES:Digital Marketing Plan,Digital solutions,Run
ATTACH;FMTTYPE=image/png:https://enterpriseplus.org.au/wp-content/uploads/2025/04/Banner_Time-Marketing-MAY-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20250515T170000
DTEND;TZID=Australia/Sydney:20250515T200000
DTSTAMP:20260822T074319
CREATED:20250411T053236Z
LAST-MODIFIED:20250411T053236Z
UID:84234-1747328400-1747339200@enterpriseplus.org.au
SUMMARY:Smart ways to use AI in business
DESCRIPTION:Welcome to “Smart ways to use AI in business”. AI has been around for years\, but it’s now more accessible and affordable for small businesses. From automating tasks to gaining better customer insights\, AI can save time\, cut costs\, and improve decision-making. In this workshop\, we’ll explore how AI has evolved\, why clean data is important\, and practical ways you can use AI to streamline operations\, marketing\, and customer management. \nThis workshop is aimed at small businesses throughout Illawarra\, South East & Tablelands and Riverina Murray who have just started or have an established business\, and we have the capacity to host up to 20 people. \n  \nLearning Objectives: \n1. Understand what AI is and why it’s now useful for small businesses. \n2. Learn why clean data is essential for AI to work effectively. \n3. Explore AI tools that can help with marketing\, customer management\, and finance. \n  \nLearning Outcomes: \n1. Gain insight into how AI has moved from large corporations to small business use. \n2. Learn simple ways to organise data so AI provides better results. \n3. Discover practical AI tools to improve marketing\, sales\, and customer service. \n  \nEnterprise Plus is an approved independent provider for Service NSW Business Connect. We are a not-for-profit organisation that has delivered Australian\, NSW\, and ACT Government business advisory and education programs\, workshops\, and webinars\, across regional NSW and the ACT for more than 30 years.
URL:https://enterpriseplus.org.au/events/smart-ways-to-use-ai-in-business-3/
LOCATION:Thirroul Library\, 352/358 Lawrence Hargrave Drive\, Thirroul \, NSW\, 2515\, Australia
CATEGORIES:Promoting your business,Run
ATTACH;FMTTYPE=image/png:https://enterpriseplus.org.au/wp-content/uploads/2025/04/Banner_Smarter_AI-MAY-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20250506T130000
DTEND;TZID=Australia/Sydney:20250506T150000
DTSTAMP:20260822T074319
CREATED:20250411T025702Z
LAST-MODIFIED:20250411T025702Z
UID:84200-1746536400-1746543600@enterpriseplus.org.au
SUMMARY:Marketing made easy
DESCRIPTION:Your Marketing Plan is ideally a key part of your overall business plan. Sometimes\, out of necessity\, it is a standalone document. The critical importance of an effective marketing plan is that it brings focus to your marketing efforts to attract customers in a cost-effective way. Revenue should represent a worthwhile return on investment (ROI) relative to your marketing expenditure. It is a systematic process involving the assessment of marketing opportunities and resources\, the determination of marketing objectives and the development of a plan for implementation and control. \nThis webinar is aimed at small businesses throughout Illawarra\, South East & Tablelands and Riverina Murray who have just started or have an established business and we have the capacity to host up to 50 people. \n  \nLEARNING OBJECTIVES: \n1. Understand your target market customer and identify which marketing channels are the most cost-effective to reach them. \n2. Understand the importance of adopting an Integrated Marketing Communications (IMC) approach. \n3. Learn how to set marketing objectives and monitor the performance of marketing efforts and expenditure. \n  \nLEARNING OUTCOMES: \n1. Attract new customers in a cost-effective manner by sticking to your Marketing Plan and budget and not making ad hoc decisions. \n2. Maximise the conversion of customer interest to customer spend by developing a compelling short marketing message that features consistently in all marketing communications. \n3. Achieve business viability by ensuring that your marketing efforts generate a worthwhile Return on Investment (ROI) relative to your marketing expenditure. \n  \nThis Webinar will take place on Zoom. Click BOOK EVENT to register. You will receive the Zoom link and one-time passcode in an email once registered and a text message reminder on the day of the webinar. \nEnterprise Plus is an approved independent provider for Service NSW Business Connect. We are a not-for-profit organisation that has delivered Australian\, NSW\, and ACT Government business advisory and education programs\, workshops\, and webinars\, across regional NSW and the ACT for more than 30 years.
URL:https://enterpriseplus.org.au/events/marketing-made-easy-11/
LOCATION:The Shed CUC\, Country Universities Centre Snowy Monaro\, 38 Bombala Street\, Cooma\, NSW\, 2630\, Australia
CATEGORIES:Marketing,Run
ATTACH;FMTTYPE=image/png:https://enterpriseplus.org.au/wp-content/uploads/2025/04/Banner_MrktEasy.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20250402T130000
DTEND;TZID=Australia/Sydney:20250402T150000
DTSTAMP:20260822T074319
CREATED:20250318T021644Z
LAST-MODIFIED:20250318T021820Z
UID:83944-1743598800-1743606000@enterpriseplus.org.au
SUMMARY:Marketing made easy
DESCRIPTION:Your Marketing Plan is ideally a key part of your overall business plan. Sometimes\, out of necessity\, it is a standalone document. The critical importance of an effective marketing plan is that it brings focus to your marketing efforts to attract customers in a cost-effective way. Revenue should represent a worthwhile return on investment (ROI) relative to your marketing expenditure. It is a systematic process involving the assessment of marketing opportunities and resources\, the determination of marketing objectives and the development of a plan for implementation and control. \nThis webinar is aimed at small businesses throughout Illawarra\, South East & Tablelands and Riverina Murray who have just started or have an established business and we have the capacity to host up to 50 people. \n  \nLEARNING OBJECTIVES: \n1. Understand your target market customer and identify which marketing channels are the most cost-effective to reach them. \n2. Understand the importance of adopting an Integrated Marketing Communications (IMC) approach. \n3. Learn how to set marketing objectives and monitor the performance of marketing efforts and expenditure. \n  \nLEARNING OUTCOMES: \n1. Attract new customers in a cost-effective manner by sticking to your Marketing Plan and budget and not making ad hoc decisions. \n2. Maximise the conversion of customer interest to customer spend by developing a compelling short marketing message that features consistently in all marketing communications. \n3. Achieve business viability by ensuring that your marketing efforts generate a worthwhile Return on Investment (ROI) relative to your marketing expenditure. \n  \nThis Webinar will take place on Zoom. Click BOOK EVENT to register. You will receive the Zoom link and one-time passcode in an email once registered and a text message reminder on the day of the webinar. \nEnterprise Plus is an approved independent provider for Service NSW Business Connect. We are a not-for-profit organisation that has delivered Australian\, NSW\, and ACT Government business advisory and education programs\, workshops\, and webinars\, across regional NSW and the ACT for more than 30 years.
URL:https://enterpriseplus.org.au/events/marketing-made-easy-10/
LOCATION:The Shed CUC\, Country Universities Centre Snowy Monaro\, 38 Bombala Street\, Cooma\, NSW\, 2630\, Australia
CATEGORIES:Marketing,Run
ATTACH;FMTTYPE=image/png:https://enterpriseplus.org.au/wp-content/uploads/2025/03/Banner_MrktEasy.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20250320T100000
DTEND;TZID=Australia/Sydney:20250320T130000
DTSTAMP:20260822T074319
CREATED:20250227T235318Z
LAST-MODIFIED:20250228T031342Z
UID:83312-1742464800-1742475600@enterpriseplus.org.au
SUMMARY:Smart ways to use AI in business
DESCRIPTION:Welcome to “Smart ways to use AI in business”. AI has been around for years\, but it’s now more accessible and affordable for small businesses. From automating tasks to gaining better customer insights\, AI can save time\, cut costs\, and improve decision-making. In this webinar\, we’ll explore how AI has evolved\, why clean data is important\, and practical ways you can use AI to streamline operations\, marketing\, and customer management. \nThis workshop is aimed at small businesses throughout Illawarra\, South East & Tablelands and Riverina Murray who have just started or have an established business\, and we have the capacity to host up to 20 people. \nLearning Objectives:  \n\nUnderstand what AI is and why it’s now useful for small businesses.\nLearn why clean data is essential for AI to work effectively.\nExplore AI tools that can help with marketing\, customer management\, and finance.\n\nLearning Outcomes:  \n\nGain insight into how AI has moved from large corporations to small business use.\nLearn simple ways to organise data so AI provides better results.\nDiscover practical AI tools to improve marketing\, sales\, and customer service.\n\nEnterprise Plus is an approved independent provider for Service NSW Business Connect. We are a not-for-profit organisation that has delivered Australian\, NSW\, and ACT Government business advisory and education programs\, workshops\, and webinars\, across regional NSW and the ACT for more than 30 years.
URL:https://enterpriseplus.org.au/events/smart-ways-to-use-ai/
LOCATION:Tumut River Brewing Co.\, 1/5 Capper Street\, Tumut\, NSW\, 2720\, Australia
CATEGORIES:Digital solutions,Run,Smarter Business
ATTACH;FMTTYPE=image/png:https://enterpriseplus.org.au/wp-content/uploads/2025/02/Banner_Smarter_AI-Mar-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20250305T130000
DTEND;TZID=Australia/Sydney:20250305T150000
DTSTAMP:20260822T074319
CREATED:20250128T020539Z
LAST-MODIFIED:20250128T020539Z
UID:83095-1741179600-1741186800@enterpriseplus.org.au
SUMMARY:Marketing made easy
DESCRIPTION:Your Marketing Plan is ideally a key part of your overall Business Plan. Sometimes\, out of necessity\, it is a standalone document. The critical importance of an effective Marketing Plan is that it brings focus to your marketing efforts to attract customers in a cost-effective way. Revenue should represent a worthwhile Return on Investment (ROI) relative to your marketing expenditure. It is a systematic process involving the assessment of marketing opportunities and resources\, the determination of marketing objectives and the development of a plan for implementation and control. \nThis webinar is aimed at small businesses throughout Illawarra\, South East & Tablelands and Riverina Murray who have just started or have an established business and we have the capacity to host up to 50 people. \n  \nLEARNING OBJECTIVES: \n1. Understand your target market customer and identify which marketing channels are the most cost-effective to reach them. \n2. Understand the importance of adopting an Integrated Marketing Communications (IMC) approach. \n3. Learn how to set marketing objectives and monitor the performance of marketing efforts and expenditure. \n  \nLEARNING OUTCOMES: \n1. Attract new customers in a cost-effective manner by sticking to your Marketing Plan and budget and not making ad hoc decisions. \n2. Maximise the conversion of customer interest to customer spend by developing a compelling short marketing message that features consistently in all marketing communications. \n3. Achieve business viability by ensuring that your marketing efforts generate a worthwhile Return on Investment (ROI) relative to your marketing expenditure. \n  \nThis Webinar will take place on Zoom. Click BOOK EVENT to register. You will receive the Zoom link and one-time passcode in an email once registered and a text message reminder on the day of the webinar. \nEnterprise Plus is an approved independent provider for Service NSW Business Connect. We are a not-for-profit organisation that has delivered Australian\, NSW\, and ACT Government business advisory and education programs\, workshops\, and webinars\, across regional NSW and the ACT for more than 30 years.
URL:https://enterpriseplus.org.au/events/marketing-made-easy-9/
LOCATION:The Shed CUC\, Country Universities Centre Snowy Monaro\, 38 Bombala Street\, Cooma\, NSW\, 2630\, Australia
CATEGORIES:Marketing,Run
ATTACH;FMTTYPE=image/png:https://enterpriseplus.org.au/wp-content/uploads/2025/01/Banner_MrktEasy.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20250211T130000
DTEND;TZID=Australia/Sydney:20250211T150000
DTSTAMP:20260822T074319
CREATED:20241129T051331Z
LAST-MODIFIED:20241129T051331Z
UID:82948-1739278800-1739286000@enterpriseplus.org.au
SUMMARY:Marketing made easy
DESCRIPTION:Your Marketing Plan is ideally a key part of your overall Business Plan. Sometimes\, out of necessity\, it is a standalone document. The critical importance of an effective Marketing Plan is that it brings focus to your marketing efforts to attract customers in a cost-effective way. Revenue should represent a worthwhile Return on Investment (ROI) relative to your marketing expenditure. It is a systematic process involving the assessment of marketing opportunities and resources\, the determination of marketing objectives and the development of a plan for implementation and control. \nThis webinar is aimed at small businesses throughout Illawarra\, South East & Tablelands and Riverina Murray who have just started or have an established business and we have the capacity to host up to 50 people. \n  \nLEARNING OBJECTIVES: \n1. Understand your target market customer and identify which marketing channels are the most cost-effective to reach them. \n2. Understand the importance of adopting an Integrated Marketing Communications (IMC) approach. \n3. Learn how to set marketing objectives and monitor the performance of marketing efforts and expenditure. \n  \nLEARNING OUTCOMES: \n1. Attract new customers in a cost-effective manner by sticking to your Marketing Plan and budget and not making ad hoc decisions. \n2. Maximise the conversion of customer interest to customer spend by developing a compelling short marketing message that features consistently in all marketing communications. \n3. Achieve business viability by ensuring that your marketing efforts generate a worthwhile Return on Investment (ROI) relative to your marketing expenditure. \n  \nThis Webinar will take place on Zoom. Click BOOK EVENT to register. You will receive the Zoom link and one-time passcode in an email once registered and a text message reminder on the day of the webinar. \nEnterprise Plus is an approved independent provider for Service NSW Business Connect. We are a not-for-profit organisation that has delivered Australian\, NSW\, and ACT Government business advisory and education programs\, workshops\, and webinars\, across regional NSW and the ACT for more than 30 years.
URL:https://enterpriseplus.org.au/events/marketing-made-easy-8/
LOCATION:The Shed CUC\, Country Universities Centre Snowy Monaro\, 38 Bombala Street\, Cooma\, NSW\, 2630\, Australia
CATEGORIES:Marketing,Run
ATTACH;FMTTYPE=image/png:https://enterpriseplus.org.au/wp-content/uploads/2024/11/Banner_MrktEasy-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20250114T103000
DTEND;TZID=Australia/Sydney:20250114T123000
DTSTAMP:20260822T074319
CREATED:20241101T042036Z
LAST-MODIFIED:20241203T061815Z
UID:82830-1736850600-1736857800@enterpriseplus.org.au
SUMMARY:Marketing made easy
DESCRIPTION:Your Marketing Plan is ideally a key part of your overall Business Plan. Sometimes\, out of necessity\, it is a standalone document. The critical importance of an effective Marketing Plan is that it brings focus to your marketing efforts to attract customers in a cost-effective way. Revenue should represent a worthwhile Return on Investment (ROI) relative to your marketing expenditure. It is a systematic process involving the assessment of marketing opportunities and resources\, the determination of marketing objectives and the development of a plan for implementation and control. \nThis webinar is aimed at small businesses throughout Illawarra\, South East & Tablelands and Riverina Murray who have just started or have an established business and we have the capacity to host up to 50 people. \n  \nLEARNING OBJECTIVES: \n1. Understand your target market customer and identify which marketing channels are the most cost-effective to reach them. \n2. Understand the importance of adopting an Integrated Marketing Communications (IMC) approach. \n3. Learn how to set marketing objectives and monitor the performance of marketing efforts and expenditure. \n  \nLEARNING OUTCOMES: \n1. Attract new customers in a cost-effective manner by sticking to your Marketing Plan and budget and not making ad hoc decisions. \n2. Maximise the conversion of customer interest to customer spend by developing a compelling short marketing message that features consistently in all marketing communications. \n3. Achieve business viability by ensuring that your marketing efforts generate a worthwhile Return on Investment (ROI) relative to your marketing expenditure. \n  \nThis Webinar will take place on Zoom. Click BOOK EVENT to register. You will receive the Zoom link and one-time passcode in an email once registered and a text message reminder on the day of the webinar. \nEnterprise Plus is an approved independent provider for Service NSW Business Connect. We are a not-for-profit organisation that has delivered Australian\, NSW\, and ACT Government business advisory and education programs\, workshops\, and webinars\, across regional NSW and the ACT for more than 30 years.
URL:https://enterpriseplus.org.au/events/marketing-made-easy-7/
LOCATION:The Shed CUC\, Country Universities Centre Snowy Monaro\, 38 Bombala Street\, Cooma\, NSW\, 2630\, Australia
CATEGORIES:Digital Marketing Plan,Marketing,Run
ATTACH;FMTTYPE=image/png:https://enterpriseplus.org.au/wp-content/uploads/2024/11/Banner_MrktEasy-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20241210T130000
DTEND;TZID=Australia/Sydney:20241210T150000
DTSTAMP:20260822T074319
CREATED:20240927T033918Z
LAST-MODIFIED:20241004T005424Z
UID:82628-1733835600-1733842800@enterpriseplus.org.au
SUMMARY:Marketing made easy
DESCRIPTION:Your Marketing Plan is ideally a key part of your overall Business Plan. Sometimes\, out of necessity\, it is a standalone document. The critical importance of an effective Marketing Plan is that it brings focus to your marketing efforts to attract customers in a cost-effective way. Revenue should represent a worthwhile Return on Investment (ROI) relative to your marketing expenditure. It is a systematic process involving the assessment of marketing opportunities and resources\, the determination of marketing objectives and the development of a plan for implementation and control. \nThis webinar is aimed at small businesses throughout Illawarra\, South East & Tablelands and Riverina Murray who have just started or have an established business and we have the capacity to host up to 50 people. \n  \nLEARNING OBJECTIVES: \n1. Understand your target market customer and identify which marketing channels are the most cost-effective to reach them. \n2. Understand the importance of adopting an Integrated Marketing Communications (IMC) approach. \n3. Learn how to set marketing objectives and monitor the performance of marketing efforts and expenditure. \n  \nLEARNING OUTCOMES: \n1. Attract new customers in a cost-effective manner by sticking to your Marketing Plan and budget and not making ad hoc decisions. \n2. Maximise the conversion of customer interest to customer spend by developing a compelling short marketing message that features consistently in all marketing communications. \n3. Achieve business viability by ensuring that your marketing efforts generate a worthwhile Return on Investment (ROI) relative to your marketing expenditure. \n  \nThis Webinar will take place on Zoom. Click BOOK EVENT to register. You will receive the Zoom link and one-time passcode in an email once registered and a text message reminder on the day of the webinar. \nEnterprise Plus is an approved independent provider for Service NSW Business Connect. We are a not-for-profit organisation that has delivered Australian\, NSW\, and ACT Government business advisory and education programs\, workshops\, and webinars\, across regional NSW and the ACT for more than 30 years.
URL:https://enterpriseplus.org.au/events/marketing-made-easy-6/
LOCATION:The Shed CUC\, Country Universities Centre Snowy Monaro\, 38 Bombala Street\, Cooma\, NSW\, 2630\, Australia
CATEGORIES:Marketing,Run
ATTACH;FMTTYPE=image/png:https://enterpriseplus.org.au/wp-content/uploads/2024/09/Banner_MrktEasy-3.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20241128T130000
DTEND;TZID=Australia/Sydney:20241128T150000
DTSTAMP:20260822T074319
CREATED:20240924T063221Z
LAST-MODIFIED:20240924T063221Z
UID:82622-1732798800-1732806000@enterpriseplus.org.au
SUMMARY:Smarter Finance - Cashflow is king
DESCRIPTION:The research is very clear – the more frequently a business owner reviews accurate financial reports and makes informed decisions the more likely the business is to succeed. Staying the distance whilst you start up and grow your small business enterprise is all about understanding\, strategically managing\, and preserving your greatest asset – your cash. This ‘Smarter finance – Cashflow is king’ webinar is designed to give you a clear understanding of the underlying drivers of cash flow\, the 7 change levers\, and to show you some practical actions you can take in your business to optimise your cash position. Embrace these change levers to maximise business success. \nThis webinar is aimed at small businesses throughout Illawarra\, South East & Tablelands and Riverina Murray who have just started or have an established business and we have the capacity to host up to 50 people. \n  \nLEARNING OBJECTIVES: \n1. Learn about 3 key financial tools to manage your business; balance sheet\, profit & loss\, and cash flow. \n2. Understand the 7 change levers and practical measures to optimise cash flow. \n3. Understand the importance of detailed cash flow forecasting. \n  \nLEARNING OUTCOMES: \n1. Maximise business success by effectively managing cash flow in harmony with the balance sheet and profit & loss. \n2. Make better decisions by understanding the 7 change levers and optimise cash flow. \n3. Improve performance by boosting your confidence reviewing ongoing detailed cash flow forecasts. \n  \nThis Webinar will take place on Zoom. Click BOOK EVENT to register. You will receive the Zoom link and one-time passcode in an email once registered and a text message reminder on the day of the webinar. \nEnterprise Plus is an approved independent provider for Service NSW Business Connect. We are a not-for-profit organisation that has delivered Australian\, NSW\, and ACT Government business advisory and education programs\, workshops\, and webinars\, across regional NSW and the ACT for more than 30 years.
URL:https://enterpriseplus.org.au/events/smarter-finance-cashflow-is-king-4/
LOCATION:The Shed CUC\, Country Universities Centre Snowy Monaro\, 38 Bombala Street\, Cooma\, NSW\, 2630\, Australia
CATEGORIES:Getting accounting & finance right,Run,Smarter Business
ATTACH;FMTTYPE=image/png:https://enterpriseplus.org.au/wp-content/uploads/2024/09/Banner_SF_CashKing-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20241108T130000
DTEND;TZID=Australia/Sydney:20241108T150000
DTSTAMP:20260822T074319
CREATED:20240924T062448Z
LAST-MODIFIED:20241010T023323Z
UID:82610-1731070800-1731078000@enterpriseplus.org.au
SUMMARY:Leveraging AI for business growth
DESCRIPTION:Explore the transformative potential of AI in content creation while gaining foundational knowledge in AI basics. Discover the art of crafting audience-specific messaging\, enhancing your marketing effectiveness. By the end of this session\, you’ll leave with a clear understanding of AI’s marketing value\, ready to take the initial steps in implementing AI-powered strategies. Join us to unlock the remarkable potential of AI to spark growth in your business. \nThis webinar is aimed at small businesses throughout Illawarra\, South East & Tablelands and Riverina Murray who have just started or have an established business and we have the capacity to host up to 50 people. \n  \nLEARNING OBJECTIVES: \n1. Demystify Language Generative AI. \n2. Explore AI-Enhanced content creation. \n3. Understand audience-centric messaging. \n  \nLEARNING OUTCOMES: \n1. Foundational AI knowledge. \n2. Awareness of AI’s marketing value. \n3. Initial steps in audience targeting. \n  \nThis Webinar will take place on Zoom. Click BOOK EVENT to register. You will receive the Zoom link and one-time passcode in an email once registered and a text message reminder on the day of the webinar. \nEnterprise Plus is an approved independent provider for Service NSW Business Connect. We are a not-for-profit organisation that has delivered Australian\, NSW\, and ACT Government business advisory and education programs\, workshops\, and webinars\, across regional NSW and the ACT for more than 30 years.
URL:https://enterpriseplus.org.au/events/leveraging-ai-for-business-growth-7/
LOCATION:The Shed CUC\, Country Universities Centre Snowy Monaro\, 38 Bombala Street\, Cooma\, NSW\, 2630\, Australia
CATEGORIES:Marketing,Run,Social Media
ATTACH;FMTTYPE=image/png:https://enterpriseplus.org.au/wp-content/uploads/2024/09/Banner_LevAI_v2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20241107T130000
DTEND;TZID=Australia/Sydney:20241107T150000
DTSTAMP:20260822T074319
CREATED:20240924T061459Z
LAST-MODIFIED:20240924T061459Z
UID:82595-1730984400-1730991600@enterpriseplus.org.au
SUMMARY:Marketing made easy
DESCRIPTION:Your Marketing Plan is ideally a key part of your overall Business Plan. Sometimes\, out of necessity\, it is a standalone document. The critical importance of an effective Marketing Plan is that it brings focus to your marketing efforts to attract customers in a cost-effective way. Revenue should represent a worthwhile Return on Investment (ROI) relative to your marketing expenditure. It is a systematic process involving the assessment of marketing opportunities and resources\, the determination of marketing objectives and the development of a plan for implementation and control. \nThis webinar is aimed at small businesses throughout Illawarra\, South East & Tablelands and Riverina Murray who have just started or have an established business and we have the capacity to host up to 50 people. \n  \nLEARNING OBJECTIVES: \n1. Understand your target market customer and identify which marketing channels are the most cost-effective to reach them. \n2. Understand the importance of adopting an Integrated Marketing Communications (IMC) approach. \n3. Learn how to set marketing objectives and monitor the performance of marketing efforts and expenditure. \n  \nLEARNING OUTCOMES: \n1. Attract new customers in a cost-effective manner by sticking to your Marketing Plan and budget and not making ad hoc decisions. \n2. Maximise the conversion of customer interest to customer spend by developing a compelling short marketing message that features consistently in all marketing communications. \n3. Achieve business viability by ensuring that your marketing efforts generate a worthwhile Return on Investment (ROI) relative to your marketing expenditure. \n  \nThis Webinar will take place on Zoom. Click BOOK EVENT to register. You will receive the Zoom link and passcode in an email once registered and a reminder text message on the day of the webinar. \nEnterprise Plus is an approved independent provider for Service NSW Business Connect. We are a not-for-profit organisation that has delivered Australian\, NSW\, and ACT Government business advisory and education programs\, workshops\, and webinars\, across regional NSW and the ACT for more than 30 years.
URL:https://enterpriseplus.org.au/events/marketing-made-easy-5/
LOCATION:The Shed CUC\, Country Universities Centre Snowy Monaro\, 38 Bombala Street\, Cooma\, NSW\, 2630\, Australia
CATEGORIES:Marketing,Run
ATTACH;FMTTYPE=image/png:https://enterpriseplus.org.au/wp-content/uploads/2024/09/Banner_MrktEasy-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20241017T130000
DTEND;TZID=Australia/Sydney:20241017T150000
DTSTAMP:20260822T074319
CREATED:20240917T033805Z
LAST-MODIFIED:20240917T033805Z
UID:82559-1729170000-1729177200@enterpriseplus.org.au
SUMMARY:Leveraging AI for Business Growth
DESCRIPTION:Explore the transformative potential of AI in content creation while gaining foundational knowledge in AI basics. Discover the art of crafting audience-specific messaging\, enhancing your marketing effectiveness. By the end of this session\, you’ll leave with a clear understanding of AI’s marketing value\, ready to take the initial steps in implementing AI-powered strategies. Join us to unlock the remarkable potential of AI to spark growth in your business. \nThis webinar is aimed at small businesses throughout Illawarra\, South East & Tablelands and Riverina Murray who have just started or have an established business and we have the capacity to host up to 50 people. \nLEARNING OBJECTIVES: \n1. Demystify Language Generative AI. \n2. Explore AI-Enhanced content creation. \n3. Understand audience-centric messaging. \nLEARNING OUTCOMES: \n1. Foundational AI knowledge. \n2. Awareness of AI’s marketing value. \n3. Initial steps in audience targeting. \nThis Webinar will take place on Zoom. Click BOOK EVENT to register. You will receive the Zoom link in an email once registered and a text message containing the one-time passcode on the day of the webinar. \nEnterprise Plus is an approved independent provider for Service NSW Business Connect. We are a not-for-profit organisation that has delivered Australian\, NSW\, and ACT Government business advisory and education programs\, workshops\, and webinars\, across regional NSW and the ACT for more than 30 years.
URL:https://enterpriseplus.org.au/events/leveraging-ai-for-business-growth-6/
LOCATION:The Shed CUC\, Country Universities Centre Snowy Monaro\, 38 Bombala Street\, Cooma\, NSW\, 2630\, Australia
CATEGORIES:Run
ATTACH;FMTTYPE=image/png:https://enterpriseplus.org.au/wp-content/uploads/2024/09/Banner_LevAI.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20241009T130000
DTEND;TZID=Australia/Sydney:20241009T150000
DTSTAMP:20260822T074319
CREATED:20240917T023140Z
LAST-MODIFIED:20240917T023140Z
UID:82547-1728478800-1728486000@enterpriseplus.org.au
SUMMARY:Smarter Finance - Cashflow is king
DESCRIPTION:The research is very clear – the more frequently a business owner reviews accurate financial reports and makes informed decisions the more likely the business is to succeed. Staying the distance whilst you start up and grow your small business enterprise is all about understanding\, strategically managing\, and preserving your greatest asset – your cash. This ‘Smarter finance – Cashflow is king’ webinar is designed to give you a clear understanding of the underlying drivers of cash flow\, the 7 change levers\, and to show you some practical actions you can take in your business to optimise your cash position. Embrace these change levers to maximise business success. \nThis webinar is aimed at small businesses throughout Illawarra\, South East & Tablelands and Riverina Murray who have just started or have an established business and we have the capacity to host up to 50 people. \nLEARNING OBJECTIVES: \n1. Learn about 3 key financial tools to manage your business; balance sheet\, profit & loss\, and cash flow. \n2. Understand the 7 change levers and practical measures to optimise cash flow. \n3. Understand the importance of detailed cash flow forecasting. \nLEARNING OUTCOMES: \n1. Maximise business success by effectively managing cash flow in harmony with the balance sheet and profit & loss. \n2. Make better decisions by understanding the 7 change levers and optimise cash flow. \n3. Improve performance by boosting your confidence reviewing ongoing detailed cash flow forecasts. \nThis Webinar will take place on Zoom. Click BOOK EVENT to register. You will receive the Zoom link in an email once registered and a text message containing the one-time passcode on the day of the webinar. \nEnterprise Plus is an approved independent provider for Service NSW Business Connect. We are a not-for-profit organisation that has delivered Australian\, NSW\, and ACT Government business advisory and education programs\, workshops\, and webinars\, across regional NSW and the ACT for more than 30 years.
URL:https://enterpriseplus.org.au/events/smarter-finance-cashflow-is-king-3/
LOCATION:The Shed CUC\, Country Universities Centre Snowy Monaro\, 38 Bombala Street\, Cooma\, NSW\, 2630\, Australia
CATEGORIES:Run,Smarter Finance
ATTACH;FMTTYPE=image/png:https://enterpriseplus.org.au/wp-content/uploads/2024/09/Banner_SF_CashKing.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20240919T130000
DTEND;TZID=Australia/Sydney:20240919T143000
DTSTAMP:20260822T074319
CREATED:20240719T032143Z
LAST-MODIFIED:20240919T224335Z
UID:82369-1726750800-1726756200@enterpriseplus.org.au
SUMMARY:Leveraging AI for business growth
DESCRIPTION:Explore the transformative potential of AI in content creation while gaining foundational knowledge in AI basics. Discover the art of crafting audience-specific messaging\, enhancing your marketing effectiveness. By the end of this session\, you’ll leave with a clear understanding of AI’s marketing value\, ready to take the initial steps in implementing AI-powered strategies. Join us to unlock the remarkable potential of AI to spark growth in your business. \nThis webinar is aimed at small businesses throughout Illawarra\, South East & Tablelands and Riverina Murray who have just started or have an established business and we have the capacity to host up to 50 people. \n  \nLEARNING OBJECTIVES: \n1. Demystify Language Generative AI. \n2. Explore AI-Enhanced content creation. \n3. Understand audience-centric messaging. \n  \nLEARNING OUTCOMES: \n1. Foundational AI knowledge. \n2. Awareness of AI’s marketing value. \n3. Initial steps in audience targeting. \n  \nThis Webinar will take place on Zoom. Click BOOK EVENT to register. You will receive the Zoom link in an email once registered and a text message containing the one-time passcode on the day of the webinar. \nEnterprise Plus is an approved independent provider for Service NSW Business Connect. We are a not-for-profit organisation that has delivered Australian\, NSW\, and ACT Government business advisory and education programs\, workshops\, and webinars\, across regional NSW and the ACT for more than 30 years.
URL:https://enterpriseplus.org.au/events/leveraging-ai-for-business-growth-5/
LOCATION:The Shed CUC\, Country Universities Centre Snowy Monaro\, 38 Bombala Street\, Cooma\, NSW\, 2630\, Australia
CATEGORIES:Digital solutions,Run
ATTACH;FMTTYPE=image/png:https://enterpriseplus.org.au/wp-content/uploads/2024/07/Banner_LevAI-3.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20240911T130000
DTEND;TZID=Australia/Sydney:20240911T140000
DTSTAMP:20260822T074319
CREATED:20240719T031340Z
LAST-MODIFIED:20240719T031340Z
UID:82357-1726059600-1726063200@enterpriseplus.org.au
SUMMARY:Marketing made easy
DESCRIPTION:Your Marketing Plan is ideally a key part of your overall Business Plan. Sometimes\, out of necessity\, it is a standalone document. The critical importance of an effective Marketing Plan is that it brings focus to your marketing efforts to attract customers in a cost-effective way. Revenue should represent a worthwhile Return on Investment (ROI) relative to your marketing expenditure. It is a systematic process involving the assessment of marketing opportunities and resources\, the determination of marketing objectives and the development of a plan for implementation and control. \nThis webinar is aimed at small businesses throughout Illawarra\, South East & Tablelands and Riverina Murray who have just started or have an established business and we have the capacity to host up to 50 people. \n  \nLEARNING OBJECTIVES: \n1. Understand your target market customer and identify which marketing channels are the most cost-effective to reach them. \n2. Understand the importance of adopting an Integrated Marketing Communications (IMC) approach. \n3. Learn how to set marketing objectives and monitor the performance of marketing efforts and expenditure. \n  \nLEARNING OUTCOMES: \n1. Attract new customers in a cost-effective manner by sticking to your Marketing Plan and budget and not making ad hoc decisions. \n2. Maximise the conversion of customer interest to customer spend by developing a compelling short marketing message that features consistently in all marketing communications. \n3. Achieve business viability by ensuring that your marketing efforts generate a worthwhile Return on Investment (ROI) relative to your marketing expenditure. \n  \nThis Webinar will take place on Zoom. Click BOOK EVENT to register. You will receive the Zoom link in an email once registered and a text message containing the one-time passcode on the day of the webinar. \nEnterprise Plus is an approved independent provider for Service NSW Business Connect. We are a not-for-profit organisation that has delivered Australian\, NSW\, and ACT Government business advisory and education programs\, workshops\, and webinars\, across regional NSW and the ACT for more than 30 years.
URL:https://enterpriseplus.org.au/events/marketing-made-easy-3/
LOCATION:The Shed CUC\, Country Universities Centre Snowy Monaro\, 38 Bombala Street\, Cooma\, NSW\, 2630\, Australia
CATEGORIES:Marketing,Run
ATTACH;FMTTYPE=image/png:https://enterpriseplus.org.au/wp-content/uploads/2024/07/Banner_MrktEasy-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20240827T130000
DTEND;TZID=Australia/Sydney:20240827T140000
DTSTAMP:20260822T074319
CREATED:20240705T020606Z
LAST-MODIFIED:20240705T020606Z
UID:82293-1724763600-1724767200@enterpriseplus.org.au
SUMMARY:Smarter Finance - Cashflow is king
DESCRIPTION:The research is very clear – the more frequently a business owner reviews accurate financial reports and makes informed decisions the more likely the business is to succeed. Staying the distance whilst you start up and grow your small business enterprise is all about understanding\, strategically managing\, and preserving your greatest asset – your cash. This Smarter finance – cashflow is king webinar is designed to give you a clear understanding of the underlying drivers of cash flow\, the 7 change levers\, and to show you some practical actions you can take in your business to optimise your cash position. Embrace these change levers to maximise business success. \nThis webinar is aimed at small businesses throughout Illawarra\, South East & Tablelands and Riverina Murray who have just started or have an established business and we have the capacity to host up to 50 people. \n  \nLEARNING OBJECTIVES: \n1. Learn about 3 key financial tools to manage your business; balance sheet\, profit & loss\, and cash flow. \n2. Understand the 7 change levers and practical measures to optimise cash flow. \n3. Understand the importance of detailed cash flow forecasting. \n  \nLEARNING OUTCOMES: \n1. Maximise business success by effectively managing cash flow in harmony with the balance sheet and profit & loss. \n2. Make better decisions by understanding the 7 change levers and optimise cash flow. \n3. Improve performance by boosting your confidence reviewing ongoing detailed cash flow forecasts. \n  \nThis Webinar will take place on Zoom. Click BOOK EVENT to register. You will receive the Zoom link in an email once registered and a text message containing the one-time passcode on the day of the webinar. \nEnterprise Plus is an approved independent provider for Service NSW Business Connect. We are a not-for-profit organisation that has delivered Australian\, NSW\, and ACT Government business advisory and education programs\, workshops\, and webinars\, across regional NSW and the ACT for more than 30 years.
URL:https://enterpriseplus.org.au/events/smarter-finance-cashflow-is-king-2/
LOCATION:The Shed CUC\, Country Universities Centre Snowy Monaro\, 38 Bombala Street\, Cooma\, NSW\, 2630\, Australia
CATEGORIES:Run,Smarter Finance
ATTACH;FMTTYPE=image/png:https://enterpriseplus.org.au/wp-content/uploads/2024/07/Banner_SF_CashKing.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20240821T130000
DTEND;TZID=Australia/Sydney:20240821T140000
DTSTAMP:20260822T074319
CREATED:20240705T014733Z
LAST-MODIFIED:20240705T014733Z
UID:82287-1724245200-1724248800@enterpriseplus.org.au
SUMMARY:Smarter Finance - Budgeting made easy 
DESCRIPTION:Financial goals include having an operating budget with a target for income and a target for expenditure\, which by default provide a target for profit. \nActions must be taken to achieve the income target and to stay within the expenditure levels set by the budget. Ongoing monitoring of the budget and measurement of actual performance against it are critical and deviations are known as favourable (better than) or unfavourable (worse than) variances. A business owner must have a realistic budget to work towards and have a comfortable understanding of all of its underlying components in order to maximise profit. \nThis webinar is aimed at small businesses throughout Illawarra\, South East & Tablelands and Riverina Murray who have just started or have an established business and we have the capacity to host up to 50 people. \n  \nLEARNING OBJECTIVES: \n1. The cyclical nature of business and need for realistic income and expenditure forecasts for each prospective cycle against which to measure actual performance. \n2. The drivers underpinning revenues – seasonality\, competition\, volumes and prices\, margins. The nature of expenses – fixed v variable; discretionary v non-discretionary. \n3. Practical tools and helpful hints for preparing budgets and the importance of reviewing past performance to manage future expectations. \n  \nLEARNING OUTCOMES: \n1. An appreciation of the need to have considered operating budgets against which to measure actual performance. \n2. Confidence to prepare realistic operating budgets and to converse with other stakeholders in their preparation process and performance review. \n3. An ability to regularly review and interpret budget variances and to make sound strategic business adjustments as required. \n  \nThis Webinar will take place on Zoom. Click BOOK EVENT to register. You will receive the Zoom link in an email once registered and a text message containing the one-time passcode on the day of the webinar. \nEnterprise Plus is an approved independent provider for Service NSW Business Connect. We are a not-for-profit organisation that has delivered Australian\, NSW\, and ACT Government business advisory and education programs\, workshops\, and webinars\, across regional NSW and the ACT for more than 30 years.
URL:https://enterpriseplus.org.au/events/smarter-finance-budgeting-made-easy-2/
LOCATION:The Shed CUC\, Country Universities Centre Snowy Monaro\, 38 Bombala Street\, Cooma\, NSW\, 2630\, Australia
CATEGORIES:Getting accounting & finance right,Run,Smarter Finance
ATTACH;FMTTYPE=image/png:https://enterpriseplus.org.au/wp-content/uploads/2024/07/Banner_SF_BudgEasy.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20240808T130000
DTEND;TZID=Australia/Sydney:20240808T150000
DTSTAMP:20260822T074319
CREATED:20240705T013409Z
LAST-MODIFIED:20240705T013409Z
UID:82268-1723122000-1723129200@enterpriseplus.org.au
SUMMARY:Leveraging AI for business growth
DESCRIPTION:Explore the transformative potential of AI in content creation while gaining foundational knowledge in AI basics. Discover the art of crafting audience-specific messaging\, enhancing your marketing effectiveness. By the end of this session\, you’ll leave with a clear understanding of AI’s marketing value\, ready to take the initial steps in implementing AI-powered strategies. Join us to unlock the remarkable potential of AI to spark growth in your business. \nThis webinar is aimed at small businesses throughout Illawarra\, South East & Tablelands and Riverina Murray who have just started or have an established business and we have the capacity to host up to 50 people. \n  \nLEARNING OBJECTIVES: \n1. Demystify Language Generative AI. \n2. Explore AI-Enhanced content creation. \n3. Understand audience-centric messaging. \n  \nLEARNING OUTCOMES: \n1. Foundational AI knowledge. \n2. Awareness of AI’s marketing value. \n3. Initial steps in audience targeting. \n  \nThis Webinar will take place on Zoom. Click BOOK EVENT to register. You will receive the Zoom link in an email once registered and a text message containing the one time passcode on the day of the webinar. \nEnterprise Plus is an approved independent provider for Service NSW Business Connect. We are a not-for-profit organisation that has delivered Australian\, NSW\, and ACT Government business advisory and education programs\, workshops\, and webinars\, across regional NSW and the ACT for more than 30 years.
URL:https://enterpriseplus.org.au/events/leveraging-ai-for-business-growth-4/
LOCATION:The Shed CUC\, Country Universities Centre Snowy Monaro\, 38 Bombala Street\, Cooma\, NSW\, 2630\, Australia
CATEGORIES:Marketing,Run,Social Media
ATTACH;FMTTYPE=image/png:https://enterpriseplus.org.au/wp-content/uploads/2024/07/Banner_LevAI.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20240806T130000
DTEND;TZID=Australia/Sydney:20240806T140000
DTSTAMP:20260822T074319
CREATED:20240705T012952Z
LAST-MODIFIED:20240705T013500Z
UID:82262-1722949200-1722952800@enterpriseplus.org.au
SUMMARY:Marketing made easy
DESCRIPTION:Marketing made easy is ideally a key part of your overall Business Plan. Sometimes\, out of necessity\, it is a standalone document. The critical importance of an effective Marketing Plan is that it brings focus to your marketing efforts to attract customers in a cost-effective way. Revenue should represent a worthwhile Return On Investment (ROI) relative to your marketing expenditure. It is a systematic process involving the assessment of marketing opportunities and resources\, the determination of marketing objectives and the development of a plan for implementation and control. \nThis webinar is aimed at small businesses throughout Illawarra\, South East & Tablelands and Riverina Murray who have just started or have an established business and we have the capacity to host up to 50 people. \n  \nLEARNING OBJECTIVES: \n1. Understand your target market customer and identify which marketing channels are the most cost-effective to reach them. \n2. Understand the importance of adopting an Integrated Marketing Communications (IMC) approach. \n3. Learn how to set marketing objectives and monitor the performance of marketing efforts and expenditure. \n  \nLEARNING OUTCOMES: \n1. Attract new customers in a cost-effective manner by sticking to your Marketing Plan and budget and not making ad hoc decisions. \n2.Maximise the conversion of customer interest to customer spend by developing a compelling short marketing message that features consistently in all marketing communications. \n3. Achieve business viability by ensuring that your marketing efforts generate a worthwhile Return On Investment (ROI) relative to your marketing expenditure. \n  \nThis Webinar will take place on Zoom. Click BOOK EVENT to register. You will receive the Zoom link in an email once registered and a text message containing the one-time passcode on the day of the webinar. \nEnterprise Plus is an approved independent provider for Service NSW Business Connect. We are a not-for-profit organisation that has delivered Australian\, NSW\, and ACT Government business advisory and education programs\, workshops\, and webinars\, across regional NSW and the ACT for more than 30 years.
URL:https://enterpriseplus.org.au/events/marketing-made-easy-2/
LOCATION:The Shed CUC\, Country Universities Centre Snowy Monaro\, 38 Bombala Street\, Cooma\, NSW\, 2630\, Australia
CATEGORIES:Marketing,Run
ATTACH;FMTTYPE=image/png:https://enterpriseplus.org.au/wp-content/uploads/2024/07/Banner_MrktEasy-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20240723T173000
DTEND;TZID=Australia/Sydney:20240723T203000
DTSTAMP:20260822T074319
CREATED:20240524T061336Z
LAST-MODIFIED:20240614T053922Z
UID:82124-1721755800-1721766600@enterpriseplus.org.au
SUMMARY:Regional Workforce Innovation: Recruitment\, Retention\, Culture
DESCRIPTION:This workshop is pivotal for business leaders across all industries. This comprehensive three-hour session focuses on developing effective recruitment strategies\, innovative staff retention techniques\, and methods for fostering a positive company culture. Ideal for enhancing your business operations\, this event is a prime opportunity for networking and gaining valuable insights to bolster your team’s performance and workplace environment. Don’t miss out on acquiring the tools and knowledge to strengthen your business. \nThis workshop is aimed at small businesses throughout Illawarra\, South East & Tablelands and Riverina Murray who have just started or have an established business and we have the capacity to host up to 20 people. \n  \nPRESENTER: Greg Bowers. \n  \nLearning Objectives: \n1. To understand the best practices in effective recruitment for diverse business environments. \n2. To learn strategies for enhancing employee retention and job satisfaction. 3. To gain insights on building and maintaining a positive workplace culture. \n  \nLearning Outcomes: \n1. Attendees will be able to implement tailored recruitment strategies suitable for their specific business needs. \n2. Attendees will acquire techniques for boosting employee engagement and reducing turnover. \n3. Attendees will develop skills to foster a positive and productive work environment in their organizations. \n  \nEnterprise Plus is an approved independent provider for Service NSW Business Connect until June 2025. We are a not-for-profit organisation that has delivered Australian\, NSW\, and ACT Government business advisory and education programs\, workshops\, and webinars\, across regional NSW and the ACT for more than 30 years.
URL:https://enterpriseplus.org.au/events/regional-workforce-innovation-recruitment-retention-culture-2/
LOCATION:Enterprise Plus Business Hub – Albury\, 2/575 Olive Street\, Albury\, NSW\, 2640\, Australia
CATEGORIES:Adapt,Grow,Regional Business,Run,Start
ATTACH;FMTTYPE=image/png:https://enterpriseplus.org.au/wp-content/uploads/2024/05/Banner_Regional-Workforce-July_Greg-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20240723T130000
DTEND;TZID=Australia/Sydney:20240723T140000
DTSTAMP:20260822T074319
CREATED:20240621T003603Z
LAST-MODIFIED:20240621T003706Z
UID:82227-1721739600-1721743200@enterpriseplus.org.au
SUMMARY:Smarter Finance - Cashflow is king
DESCRIPTION:The research is very clear – the more frequently a business owner reviews accurate financial reports and makes informed decisions the more likely the business is to succeed. Staying the distance whilst you start up and grow your small business enterprise is all about understanding\, strategically managing\, and preserving your greatest asset – your cash. This Smarter finance – cashflow is king webinar is designed to give you a clear understanding of the underlying drivers of cash flow\, the 7 change levers\, and to show you some practical actions you can take in your business to optimise your cash position. Embrace these change levers to maximise business success. \nThis webinar is aimed at small businesses throughout Illawarra\, South East & Tablelands and Riverina Murray who have just started or have an established business and we have the capacity to host up to 50 people. \n  \nLEARNING OBJECTIVES: \n1. Learn about 3 key financial tools to manage your business; balance sheet\, profit & loss\, and cash flow. \n2. Understand the 7 change levers and practical measures to optimise cash flow. \n3. Understand the importance of detailed cash flow forecasting. \n  \nLEARNING OUTCOMES: \n1. Maximise business success by effectively managing cash flow in harmony with the balance sheet and profit & loss. \n2. Make better decisions by understanding the 7 change levers and optimise cash flow. \n3. Improve performance by boosting your confidence reviewing ongoing detailed cash flow forecasts. \n  \nThis Webinar will take place on Zoom. Click BOOK EVENT to register. You will receive the Zoom link in an email once registered and a text message containing the one-time passcode on the day of the webinar. \nEnterprise Plus is an approved independent provider for Service NSW Business Connect. We are a not-for-profit organisation that has delivered Australian\, NSW\, and ACT Government business advisory and education programs\, workshops\, and webinars\, across regional NSW and the ACT for more than 30 years.
URL:https://enterpriseplus.org.au/events/smarter-finance-cashflow-is-king/
LOCATION:The Shed CUC\, Country Universities Centre Snowy Monaro\, 38 Bombala Street\, Cooma\, NSW\, 2630\, Australia
CATEGORIES:Getting accounting & finance right,Run
ATTACH;FMTTYPE=image/png:https://enterpriseplus.org.au/wp-content/uploads/2024/06/Banner_SF_CashKing.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20240703T130000
DTEND;TZID=Australia/Sydney:20240703T140000
DTSTAMP:20260822T074319
CREATED:20240620T224406Z
LAST-MODIFIED:20240620T224406Z
UID:82209-1720011600-1720015200@enterpriseplus.org.au
SUMMARY:Marketing Made Easy
DESCRIPTION:Marketing made easy is ideally a key part of your overall Business Plan. Sometimes\, out of necessity\, it is a standalone document. The critical importance of an effective Marketing Plan is that it brings focus to your marketing efforts to attract customers in a cost-effective way. Revenue should represent a worthwhile Return On Investment (ROI) relative to your marketing expenditure. It is a systematic process involving the assessment of marketing opportunities and resources\, the determination of marketing objectives and the development of a plan for implementation and control. \nThis webinar is aimed at small businesses throughout Illawarra\, South East & Tablelands and Riverina Murray who have just started or have an established business and we have the capacity to host up to 50 people. \nLEARNING OBJECTIVES:\n1. Understand your target market customer and identify which marketing channels are the most cost-effective to reach them.\n2. Understand the importance of adopting an Integrated Marketing Communications (IMC) approach.\n3. Learn how to set marketing objectives and monitor the performance of marketing efforts and expenditure. \nLEARNING OUTCOMES:\n1. Attract new customers in a cost-effective manner by sticking to your Marketing Plan and budget and not making ad hoc decisions.\n2.Maximise the conversion of customer interest to customer spend by developing a compelling short marketing message that features consistently in all marketing communications.\n3. Achieve business viability by ensuring that your marketing efforts generate a worthwhile Return On Investment (ROI) relative to your marketing expenditure. \nThis Webinar will take place on Zoom. Click BOOK EVENT to register. You will receive the Zoom link in an email once registered and a text message containing the one-time passcode on the day of the webinar. \nEnterprise Plus is an approved independent provider for Service NSW Business Connect. We are a not-for-profit organisation that has delivered Australian\, NSW\, and ACT Government business advisory and education programs\, workshops\, and webinars\, across regional NSW and the ACT for more than 30 years.
URL:https://enterpriseplus.org.au/events/marketing-made-easy/
LOCATION:The Shed CUC\, Country Universities Centre Snowy Monaro\, 38 Bombala Street\, Cooma\, NSW\, 2630\, Australia
CATEGORIES:Marketing,Run
ATTACH;FMTTYPE=image/png:https://enterpriseplus.org.au/wp-content/uploads/2024/06/Banner_MrktEasy.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20240627T130000
DTEND;TZID=Australia/Sydney:20240627T140000
DTSTAMP:20260822T074319
CREATED:20240524T043814Z
LAST-MODIFIED:20240524T043814Z
UID:82121-1719493200-1719496800@enterpriseplus.org.au
SUMMARY:Financial Fundamentals
DESCRIPTION:Delivered in easy-to-understand language you will learn how to read\, interpret\, and use your Balance Sheet and Profit & Loss to manage and maximise the performance and overall health of your business. You will also gain insight on the need to plan and project\, to budget your expectation of your business performance into the future\, to establish your “roadmap”. You will also gain an understanding of the importance of cash flow for your fledgling business\, and the importance of retaining liquidity until your reach break-even and then sustained profitability. \nThis webinar is aimed at small businesses throughout Illawarra\, South East & Tablelands and Riverina Murray who have just started or have an established business and we have the capacity to host up to 50 people. \n  \nPresenter: Court Sayer-Roberts. \nModerator: Darryl Tonks. \n  \nLearning Objectives: \n1. Learn about the concepts of double entry and debits versus credits. \n2. Understand accounting structures such as Chart of Accounts\, general ledger\, balance sheet\, and profit & loss. \n3. Learn about other essential tools such as cash flow\, budgeting\, and break-even. \n  \nLearning Outcomes: \n1. Improve performance with a good understanding of basic accounting concepts\, structures\, and essential reporting tools. \n2. Improve decision making with an ability to read\, understand\, and interpret the financial reports for your business. \n3. Boost your confidence to converse with other stakeholders about the financial performance of your business. \n  \nThis Webinar will take place on Zoom. Click BOOK EVENT to register. You will receive the Zoom link in an email from Enterprise Plus prior to the Webinar. \nEnterprise Plus is an approved independent provider for Service NSW Business Connect until June 2025. We are a not-for-profit organisation that has delivered Australian\, NSW\, and ACT Government business advisory and education programs\, workshops\, and webinars\, across regional NSW and the ACT for more than 30 years.
URL:https://enterpriseplus.org.au/events/financial-fundamentals-6/
LOCATION:The Shed CUC\, Country Universities Centre Snowy Monaro\, 38 Bombala Street\, Cooma\, NSW\, 2630\, Australia
CATEGORIES:Getting accounting & finance right,Run
ATTACH;FMTTYPE=image/png:https://enterpriseplus.org.au/wp-content/uploads/2024/05/Banner_FinFund.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20240621T080000
DTEND;TZID=Australia/Sydney:20240621T170000
DTSTAMP:20260822T074319
CREATED:20240621T002412Z
LAST-MODIFIED:20240621T002412Z
UID:82219-1718956800-1718989200@enterpriseplus.org.au
SUMMARY:Smarter Finance - Budgeting made easy
DESCRIPTION:Financial goals include having an operating budget with a target for income and a target for expenditure\, which by default provide a target for profit. \nActions must be taken to achieve the income target and to stay within the expenditure levels set by the budget. Ongoing monitoring of the budget and measurement of actual performance against it are critical and deviations are known as favourable (better than) or unfavourable (worse than) variances. A business owner must have a realistic budget to work towards and have a comfortable understanding of all of its underlying components in order to maximise profit. \nThis webinar is aimed at small businesses throughout Illawarra\, South East & Tablelands and Riverina Murray who have just started or have an established business and we have the capacity to host up to 50 people. \n  \nLEARNING OBJECTIVES: \n1. The cyclical nature of business and need for realistic income and expenditure forecasts for each prospective cycle against which to measure actual performance. \n2. The drivers underpinning revenues – seasonality\, competition\, volumes and prices\, margins. The nature of expenses – fixed v variable; discretionary v non-discretionary. \n3. Practical tools and helpful hints for preparing budgets and the importance of reviewing past performance to manage future expectations. \n  \nLEARNING OUTCOMES: \n1. An appreciation of the need to have considered operating budgets against which to measure actual performance. \n2. Confidence to prepare realistic operating budgets and to converse with other stakeholders in their preparation process and performance review. \n3. An ability to regularly review and interpret budget variances and to make sound strategic business adjustments as required. \n  \nThis Webinar will take place on Zoom. Click BOOK EVENT to register. You will receive the Zoom link in an email once registered and a text message containing the one-time passcode on the day of the webinar. \nEnterprise Plus is an approved independent provider for Service NSW Business Connect. We are a not-for-profit organisation that has delivered Australian\, NSW\, and ACT Government business advisory and education programs\, workshops\, and webinars\, across regional NSW and the ACT for more than 30 years.
URL:https://enterpriseplus.org.au/events/smarter-finance-budgeting-made-easy/
LOCATION:NSW
CATEGORIES:Getting accounting & finance right,Run
ATTACH;FMTTYPE=image/png:https://enterpriseplus.org.au/wp-content/uploads/2024/06/Banner_SF_BudgEasy.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20240619T130000
DTEND;TZID=Australia/Sydney:20240619T140000
DTSTAMP:20260822T074319
CREATED:20240524T043056Z
LAST-MODIFIED:20240524T043056Z
UID:82109-1718802000-1718805600@enterpriseplus.org.au
SUMMARY:Budgeting for Profit
DESCRIPTION:Financial goals include having an operating budget with a target for income and a target for expenditure\, which by default provide a target for profit. Actions must be taken to achieve the income target and to stay within the expenditure levels set by the budget. Ongoing monitoring of the budget and measurement of actual performance against it are critical and deviations are known as favourable (better than) or unfavourable (worse than) variances. A business owner must have a realistic budget to work towards and have a comfortable understanding of all of its underlying components in order to maximise profit. \nThis webinar is aimed at small businesses throughout Illawarra\, South East & Tablelands and Riverina Murray who have just started or have an established business and we have the capacity to host up to 50 people. \n  \nPRESENTER: Court Sayer-Roberts. \nMODERATOR: Dales Whyte. \n  \nLEARNING OBJECTIVES: \n1. The cyclical nature of business and need for realistic income and expenditure forecasts for each prospective cycle against which to measure actual performance. \n2. The drivers underpinning revenues – seasonality\, competition\, volumes and prices\, margins. The nature of expenses – fixed v variable; discretionary v non-discretionary. \n3. Practical tools and helpful hints for preparing budgets and the importance of reviewing past performance to manage future expectations. \n  \nLEARNING OUTCOMES: \n1. An appreciation of the need to have considered operating budgets against which to measure actual performance. \n2. Confidence to prepare realistic operating budgets and to converse with other stakeholders in their preparation process and performance review. \n3. An ability to regularly review and interpret budget variances and to make sound strategic business adjustments as required. \n  \nThis Webinar will take place on Zoom. Click BOOK EVENT to register. You will receive the Zoom link in an email once registered and a text message containing the one-time passcode on the day of the webinar. \nEnterprise Plus is an approved independent provider for Service NSW Business Connect until June 2025. We are a not-for-profit organisation that has delivered Australian\, NSW\, and ACT Government business advisory and education programs\, workshops\, and webinars\, across regional NSW and the ACT for more than 30 years.
URL:https://enterpriseplus.org.au/events/budgeting-for-profit-5/
LOCATION:The Shed CUC\, Country Universities Centre Snowy Monaro\, 38 Bombala Street\, Cooma\, NSW\, 2630\, Australia
CATEGORIES:Getting accounting & finance right,Run
ATTACH;FMTTYPE=image/png:https://enterpriseplus.org.au/wp-content/uploads/2024/05/Banner_BudgProf.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20240606T130000
DTEND;TZID=Australia/Sydney:20240606T140000
DTSTAMP:20260822T074319
CREATED:20240521T001055Z
LAST-MODIFIED:20240521T001055Z
UID:82085-1717678800-1717682400@enterpriseplus.org.au
SUMMARY:Cash Flow Essentials
DESCRIPTION:The research is very clear – the more frequently a business owner reviews accurate financial reports and makes informed decisions the more likely the business is to succeed. Staying the distance whilst you start up and grow your small business enterprise is all about understanding\, strategically managing\, and preserving your greatest asset – your cash. This Cash Flow Essentials webinar is designed to give you a clear understanding of the underlying drivers of cash flow\, the 7 change levers\, and to show you some practical actions you can take in your business to optimise your cash position. Embrace these change levers to maximise business success. \n  \nThis webinar is aimed at small businesses throughout Illawarra\, South East & Tablelands and Riverina Murray who have just started or have an established business and we have the capacity to host up to 50 people. \n  \nPRESENTER: Court Sayer-Roberts. \nMODERATOR: Jessica Vlaskic. \n  \nLEARNING OBJECTIVES: \n1. Learn about 3 key financial tools to manage your business\, Balance Sheet\, Profit & Loss\, and Cash Flow. \n2. Understand The 7 Change Levers and practical measures to optimise cash flow. \n3. Understand the importance of detailed cash flow forecasting. \n  \nLEARNING OUTCOMES: \n1. Maximise business success by effectively managing Cash Flow in harmony with the Balance Sheet and Profit & Loss. \n2. Make better decisions by understanding the 7 Change Levers and optimise cash flow. \n3. Improve performance by boosting your confidence reviewing ongoing detailed cash flow forecasts. \n  \nThis Webinar will take place on Zoom. Click BOOK EVENT to register. You will receive the Zoom link in an email once registered and a text message containing the one-time passcode on the day of the webinar. \nEnterprise Plus is an approved independent provider for Service NSW Business Connect until June 2025. We are a not-for-profit organisation that has delivered Australian\, NSW\, and ACT Government business advisory and education programs\, workshops\, and webinars\, across regional NSW and the ACT for more than 30 years.
URL:https://enterpriseplus.org.au/events/cash-flow-essentials-5/
LOCATION:The Shed CUC\, Country Universities Centre Snowy Monaro\, 38 Bombala Street\, Cooma\, NSW\, 2630\, Australia
CATEGORIES:Getting accounting & finance right,Run
ATTACH;FMTTYPE=image/png:https://enterpriseplus.org.au/wp-content/uploads/2024/05/Banner_CashFlowEss.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20240605T130000
DTEND;TZID=Australia/Sydney:20240605T140000
DTSTAMP:20260822T074319
CREATED:20240521T000308Z
LAST-MODIFIED:20240521T000308Z
UID:82082-1717592400-1717596000@enterpriseplus.org.au
SUMMARY:Marketing Plan 101
DESCRIPTION:Your Marketing Plan is ideally a key part of your overall Business Plan. Sometimes\, out of necessity\, it is a standalone document. The critical importance of an effective Marketing Plan is that it brings focus to your marketing efforts to attract customers in a cost-effective way. Revenue should represent a worthwhile Return On Investment (ROI) relative to your marketing expenditure. It is a systematic process involving the assessment of marketing opportunities and resources\, the determination of marketing objectives and the development of a plan for implementation and control. \nThis webinar is aimed at small businesses throughout Illawarra\, South East & Tablelands and Riverina Murray who have just started or have an established business and we have the capacity to host up to 50 people. \n  \nPRESENTER: Lisa LaMaitre. \nMODERATOR: Colin Taggart. \n  \nLEARNING OBJECTIVES: \n1. Understand your target market customer and identify which marketing channels are the most cost-effective to reach them. \n2. Understand the importance of adopting an Integrated Marketing Communications (IMC) approach. \n3. Learn how to set marketing objectives and monitor the performance of marketing efforts and expenditure. \n  \nLEARNING OUTCOMES: \n1. Attract new customers in a cost-effective manner by sticking to your Marketing Plan and budget and not making ad hoc decisions. \n2.Maximise the conversion of customer interest to customer spend by developing a compelling short marketing message that features consistently in all marketing communications. \n3. Achieve business viability by ensuring that your marketing efforts generate a worthwhile Return On Investment (ROI) relative to your marketing expenditure. \n  \nThis Webinar will take place on Zoom. Click BOOK EVENT to register. You will receive the Zoom link in an email once registered and a text message containing the one-time passcode on the day of the webinar. \nEnterprise Plus is an approved independent provider for Service NSW Business Connect until June 2025. We are a not-for-profit organisation that has delivered Australian\, NSW\, and ACT Government business advisory and education programs\, workshops\, and webinars\, across regional NSW and the ACT for more than 30 years.
URL:https://enterpriseplus.org.au/events/marketing-plan-101-6/
LOCATION:The Shed CUC\, Country Universities Centre Snowy Monaro\, 38 Bombala Street\, Cooma\, NSW\, 2630\, Australia
CATEGORIES:Marketing,Run
ATTACH;FMTTYPE=image/png:https://enterpriseplus.org.au/wp-content/uploads/2024/05/Banner_MrktPlan101.png
END:VEVENT
END:VCALENDAR