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DTSTART;TZID=Australia/Sydney:20240621T080000
DTEND;TZID=Australia/Sydney:20240621T170000
DTSTAMP:20261017T195253
CREATED:20240621T003852Z
LAST-MODIFIED:20240621T003852Z
UID:82230-1718956800-1718989200@enterpriseplus.org.au
SUMMARY:Social Media Trends for Small Business
DESCRIPTION:Social media trends are constantly changing\, the behaviors and topics that are popular on social media right now will be discussed in detail. Social media trends are constantly changing\, the behaviours and topics that are popular on social media right now will be discussed in detail. People surveyed said Instagram is the #1 place to keep up with their favourite brands compared to other platforms. People are Spending Nearly 30 Minutes every day on Instagram. \nThe best part about this “new” social media world? \nThe ability to be discovered by a new audience. \nThis webinar is aimed at small businesses throughout Illawarra\, South East & Tablelands and Riverina Murray who have just started or have an established business and we have the capacity to host up to 50 people. \n  \nLEARNING OBJECTIVES: \n1. Latest Instagram trends. \n2. Latest Facebook trends. \n3. Social media updates. \n  \nLEARNING OUTCOMES: \n1. Business stays relevant. \n2. Social media growth. \n3. Ahead of the curve. \n  \nThis Webinar will take place on Zoom. Click BOOK EVENT to register. You will receive the Zoom link in an email once registered and a text message containing the one time passcode on the day of the webinar. \nEnterprise Plus is an approved independent provider for Service NSW Business Connect. We are a not-for-profit organisation that has delivered Australian\, NSW\, and ACT Government business advisory and education programs\, workshops\, and webinars\, across regional NSW and the ACT for more than 30 years.
URL:https://enterpriseplus.org.au/events/social-media-trends-for-small-business-4/
LOCATION:NSW
CATEGORIES:Digital solutions,Grow,Social Media
ATTACH;FMTTYPE=image/png:https://enterpriseplus.org.au/wp-content/uploads/2024/06/Banner_SocMedTrends.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20240403T130000
DTEND;TZID=Australia/Sydney:20240403T143000
DTSTAMP:20261017T195253
CREATED:20240315T045902Z
LAST-MODIFIED:20240315T045902Z
UID:81713-1712149200-1712154600@enterpriseplus.org.au
SUMMARY:Leveraging AI for Business Growth
DESCRIPTION:Explore the transformative potential of AI in content creation while gaining foundational knowledge in AI basics. Discover the art of crafting audience-specific messaging\, enhancing your marketing effectiveness. By the end of this session\, you’ll leave with a clear understanding of AI’s marketing value\, ready to take the initial steps in implementing AI-powered strategies. Join us to unlock the remarkable potential of AI to spark growth in your business. \nThis webinar is aimed at small businesses throughout Illawarra\, Southeast & Tablelands and Riverina Murray who have just started or have an established business and we have the capacity to host up to 50 people. \n  \nPRESENTER: Fiona Latham-Cannon. \nMODERATOR: Lisa LaMaitre. \n  \nLEARNING OBJECTIVES: \n1. Demystify Language Generative AI. \n2. Explore AI-Enhanced content creation. \n3. Understand audience-centric messaging. \n  \nLEARNING OUTCOMES: \n1. Foundational AI knowledge. \n2. Awareness of AI’s marketing value. \n3. Initial steps in audience targeting. \n  \nThis Webinar will take place on Zoom. Click BOOK EVENT to register. You will receive the Zoom link in an email from Enterprise Plus prior to the Webinar. \nEnterprise Plus is an approved independent provider for Service NSW Business Connect until June 2025. Enterprise Plus is a not-for-profit that has delivered Australian\, NSW\, and ACT Government business advisory and education programs\, workshops\, and webinars\, across regional NSW and the ACT for more than 30 years.
URL:https://enterpriseplus.org.au/events/leveraging-ai-for-business-growth-2/
LOCATION:The Shed CUC\, Country Universities Centre Snowy Monaro\, 38 Bombala Street\, Cooma\, NSW\, 2630\, Australia
CATEGORIES:Digital solutions,Run
ATTACH;FMTTYPE=image/png:https://enterpriseplus.org.au/wp-content/uploads/2024/03/Banner_genAI.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20240320T130000
DTEND;TZID=Australia/Sydney:20240320T140000
DTSTAMP:20261017T195253
CREATED:20240202T014040Z
LAST-MODIFIED:20240227T063756Z
UID:81621-1710939600-1710943200@enterpriseplus.org.au
SUMMARY:The Power of Hyperlinks and QR Codes
DESCRIPTION:Our presenter will examine how hyperlinks and QR codes affect website performance and how they can assist you to measure interactivity and user interaction. This is a theory and demonstration based webinar designed to examine effective\, safe\, and creative use of hyperlinks across websites\, social media\, presentations\, and documents to improve your digital performance and empower your audience. \nThis webinar is aimed at small businesses throughout NSW who have just started or have an established business and we have the capacity to host up to 50 people. \nPRESENTER: Colin Taggart. \nMODERATOR: Greg Bowers. \n  \nLEARNING OBJECTIVES: \n1. Understand what a hyperlink is and the different forms of hyperlinks available for your business. \n2. Learn 5 ways that hyperlinks can improve your digital presence and where you can effectively add hyperlinks to your digital content. \n3. Learn how to identify hyperlinks across different applications and be aware of cybersecurity using these links. \n  \nLEARNING OUTCOMES: \n1. Minimise cybersecurity risks. \n2. Improve performance by understanding how hyperlinking content will benefit your digital presence across a broad range of applications. \n3. Maximise the customer experience by understanding what technology is available to create hyperlinks and QR codes. \n  \nThis Webinar will take place on Zoom. click BOOK EVENT to register. You will receive the Zoom link in an email from Enterprise Plus prior to the Webinar. \nABOUT ENTERPRISE PLUS: \nEnterprise Plus is a not-for-profit that has delivered Australian\, NSW\, and ACT Government business advisory and education programs\, workshops\, and webinars\, across regional NSW and the ACT for more than 30 years. Our professional advisors have assisted over 100\,000 small business owners\, individuals\, and young people to unlock their potential. Reach out to a Enterprise Plus business advisor now or book a business health checks and advice session for businesses in your region. \nABOUT BUSINESS CONNECT: \nBusiness Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start\, run\, adapt or grow your small Business.
URL:https://enterpriseplus.org.au/events/the-power-of-hyperlinks-and-qr-codes-4/
LOCATION:The Shed CUC\, Country Universities Centre Snowy Monaro\, 38 Bombala Street\, Cooma\, NSW\, 2630\, Australia
CATEGORIES:Digital solutions,Run
ATTACH;FMTTYPE=image/png:https://enterpriseplus.org.au/wp-content/uploads/2024/02/Banner_HyperQR-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20240314T130000
DTEND;TZID=Australia/Sydney:20240314T160000
DTSTAMP:20261017T195253
CREATED:20240221T222112Z
LAST-MODIFIED:20240229T234648Z
UID:81661-1710421200-1710432000@enterpriseplus.org.au
SUMMARY:Social Media Bootcamp
DESCRIPTION:Edwin John Smith – Edwin’s worked in social media for 11 years\, and in a previous life ran the Facebook\, Instagram\, Twitter and TikTok accounts for some of the biggest shows on TV\, including Survivor\, The Voice\, I’m A Celebrity Get Me Out Of Here\, Love Island\, 10 Sport and more. Edwin has an intricate knowledge of what makes each social platform tick. \nIn the last 3 years\, Edwin has worked with over 500 small business owners to increase their organic social media footprint and is looking forward to helping yours. \nParticipants will learn how to use these platforms effectively to promote and sell their business in 2024. It will include a hands-on workshop around content creation\, including how to make a Reel\, and time for questions. \nPRESENTER: Edwin Smith. \nLEARNING OBJECTIVES: \n1. Understand the role social media plays for businesses in 2024. \n2. Understand how to use social media features. \n3. How to make a Reel. \nLEARNING OUTCOMES: \n1. Increased confidence in social media. \n2. Using social media to grow the business. \n3. How to use Reels to sell. \nThis event will be delivered by Enterprise Plus\, an approved independent provider for Service NSW Business Connect.
URL:https://enterpriseplus.org.au/events/social-media-bootcamp/
LOCATION:Shellharbour Civic Centre\, 76 Cygnet Avenue\, Shellharbour City Centre\, NSW\, 2529\, Australia
CATEGORIES:Digital solutions,Social Media
ATTACH;FMTTYPE=image/png:https://enterpriseplus.org.au/wp-content/uploads/2024/02/SM_Bootcamp-Banner.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20240312T130000
DTEND;TZID=Australia/Sydney:20240312T140000
DTSTAMP:20261017T195253
CREATED:20240227T064445Z
LAST-MODIFIED:20240227T064445Z
UID:81695-1710248400-1710252000@enterpriseplus.org.au
SUMMARY:Short Form Videos - Effective for Marketing Strategies
DESCRIPTION:Short-form videos are posted on social media and are under 2 minutes and 30 seconds in length. With the rise of social media platforms centred on users watching videos\, short-form videos have gained the attention of brands venturing into digital marketing. In summary\, short form videos allow us to engage and communicate effectively with our audience\, provide users with content they can consume quickly\, and increase brand visibility. All these reasons make short videos the ideal tool to create a successful content marketing strategy. Despite the video length\, short-form videos can provide audiences with essential data about a brand’s product or service. As marketing landscapes continue to evolve\, brands must consider short-form videos as a viable form of content to reach their target audiences and successfully generate a larger following. \nThis Webinar is aimed at small businesses throughout NSW who have just started or have an established business and we have the capacity to host up to 50 people. \nPRESENTER: Edwin Smith. \nMODERATOR: Colin Taggart. \n  \nLEARNING OBJECTIVES: \n1. What is a short form video. \n2. Why are short form videos so effective. \n3. How your business can use short form videos to increase and reach followers. \n  \nLEARNING OUTCOMES: \n1. More visibility for your account. \n2. Higher views and more followers. \n3. More leads and more website clicks. \n  \nThis Webinar will take place on Zoom. Click BOOK EVENT to register. You will receive the Zoom link in an email from Enterprise Plus prior to the Webinar.
URL:https://enterpriseplus.org.au/events/short-form-videos-effective-for-marketing-strategies/
LOCATION:The Shed CUC\, Country Universities Centre Snowy Monaro\, 38 Bombala Street\, Cooma\, NSW\, 2630\, Australia
CATEGORIES:Digital Marketing Plan,Digital solutions,Grow
ATTACH;FMTTYPE=image/png:https://enterpriseplus.org.au/wp-content/uploads/2024/02/Banner_ShrtVid.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20230921T103000
DTEND;TZID=Australia/Sydney:20230921T233000
DTSTAMP:20261017T195253
CREATED:20230811T040048Z
LAST-MODIFIED:20230811T051812Z
UID:80849-1695292200-1695339000@enterpriseplus.org.au
SUMMARY:Short form social media videos explained
DESCRIPTION:In this workshop\, we will explain exactly what TikTok is and how it can be used by your business. You will learn all the tips and tricks to getting the right outcome for your business. \nLearning Objectives:\n1. What is TikTok.\n2. How does TikTok work.\n3. Should your business be on TikTok?. \nLearning Outcomes:\n1. Knowledge of TikTok and how its impacted other platforms.\n2. Use short form video to engage an audience.\n3. Start a TikTok. \nThis Business Connect event is funded by the NSW Government #NSWBusinessConnect
URL:https://enterpriseplus.org.au/events/short-form-social-media-videos-explained/
LOCATION:The Shed CUC\, Country Universities Centre Snowy Monaro\, 38 Bombala Street\, Cooma\, NSW\, 2630\, Australia
CATEGORIES:Digital solutions
ATTACH;FMTTYPE=image/png:https://enterpriseplus.org.au/wp-content/uploads/2023/08/230921_07_BC_socmedexp_Banner.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20230913T130000
DTEND;TZID=Australia/Sydney:20230913T140000
DTSTAMP:20261017T195253
CREATED:20230811T033920Z
LAST-MODIFIED:20230811T052054Z
UID:80835-1694610000-1694613600@enterpriseplus.org.au
SUMMARY:Become NDIS ready
DESCRIPTION:The National Disability Insurance Scheme (NDIS) is an opportunity for businesses to provide products and services.\nLearn how to price your products or services for the NDIS and gain an understanding of how the NDIS Provider Finder tool and myplace provider portal will assist your business. \nLearning Objectives:\n1. Understand the National Disability Insurance Scheme (NDIS)\n2. Explore your business becoming an NDIS provider\n3. Learn about the NDIS Pricing Arrangements and Price Limits \nLearning Outcomes:\n1. An understanding of NDIS provider compliance\n2. The ability to price your products or services for the NDIS\n3. An understanding of how the NDIS Provider Finder tool and myplace provider portal will assist your business. \nThis Business Connect event is funded by the NSW Government #NSWBusinessConnect
URL:https://enterpriseplus.org.au/events/become-ndis-ready-6/
LOCATION:The Shed CUC\, Country Universities Centre Snowy Monaro\, 38 Bombala Street\, Cooma\, NSW\, 2630\, Australia
CATEGORIES:Digital solutions
ATTACH;FMTTYPE=image/png:https://enterpriseplus.org.au/wp-content/uploads/2023/08/230913_08_BC_NDIS_Banner.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20230907T103000
DTEND;TZID=Australia/Sydney:20230907T113000
DTSTAMP:20261017T195253
CREATED:20230811T025126Z
LAST-MODIFIED:20230811T052151Z
UID:80827-1694082600-1694086200@enterpriseplus.org.au
SUMMARY:How to use all social media features
DESCRIPTION:Creativity is just as important in business to get noticed\, shared and followed.\nIn this webinar Edwin will show you how. \nLearning Objectives:\n1. Understand the difference between a Reel\, Story and Post.\n2. Understand the role of each feature.\n3. Learn how to use each feature effectiely. \nLearning Outcomes:\n1. Increase engagement.\n2. Gain more followers.\n3. Get more leads. \nThis Business Connect event is funded by the NSW Government #NSWBusinessConnect
URL:https://enterpriseplus.org.au/events/how-to-use-all-social-media-features/
LOCATION:The Shed CUC\, Country Universities Centre Snowy Monaro\, 38 Bombala Street\, Cooma\, NSW\, 2630\, Australia
CATEGORIES:Digital solutions
ATTACH;FMTTYPE=image/png:https://enterpriseplus.org.au/wp-content/uploads/2023/08/230907_07_BC_socfeat_Banner.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20230829T130000
DTEND;TZID=Australia/Sydney:20230829T140000
DTSTAMP:20261017T195253
CREATED:20230731T034808Z
LAST-MODIFIED:20230731T034808Z
UID:80609-1693314000-1693317600@enterpriseplus.org.au
SUMMARY:The Power of Hyperlinks and QR codes
DESCRIPTION:Hyperlinks and QR codes provide one of the most important tools in the digital world and have the capacity to influence online behaviours and sales for your business.\nOur expert presenter will examine how hyperlinks and QR codes affect website performance and how they can assist you to measure interactivity and user interaction. \nLearning Objectives:\n1. Understand what a hyperlink is and the different forms of hyperlinks available for your business\n2. Learn 5 ways that hyperlinks can improve your digital presence and where you can effectively add hyperlinks to your digital content\n3. Learn how to identify hyperlinks across different applications and be aware of cybersecurity using these links \nLearning Outcomes:\n1. Minimise cybersecurity risks\n2. Improve performance by understanding how hyperlinking content will benefit your digital presence across a broad range of applications\n3. Maximise the customer experience by understanding what technology is available to create hyperlinks and QR codes. \nThis Business Connect event is funded by the NSW Government #NSWBusinessConnect
URL:https://enterpriseplus.org.au/events/the-power-of-hyperlinks-and-qr-codes-3/
LOCATION:The Shed CUC\, Country Universities Centre Snowy Monaro\, 38 Bombala Street\, Cooma\, NSW\, 2630\, Australia
CATEGORIES:Digital solutions
ATTACH;FMTTYPE=image/png:https://enterpriseplus.org.au/wp-content/uploads/2023/07/230829_07_BC_QRhyper_banner.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20230817T103000
DTEND;TZID=Australia/Sydney:20230817T113000
DTSTAMP:20261017T195253
CREATED:20230731T033543Z
LAST-MODIFIED:20230731T033543Z
UID:80596-1692268200-1692271800@enterpriseplus.org.au
SUMMARY:How to use Social Media Analytics
DESCRIPTION:Instagram analytics can help you target the right audience\, improve your content strategy\, and reach new audiences.\nInformation in all aspects of business is key to your success\, in this webinar you’ll be empowered to know what the analytics mean. \nLearning Objectives:\n1. Why analytics are important.\n2. Where to find analytics.\n3. What analytics are important for your business. \nLearning Outcomes:\n1. Understanding of insights .\n2. Know what insights you should look for.\n3. Reach more people and ultimately drive more business. \nAbout the Presenter: Edwin Smith.\nEdwin’s spent the last 10 years working in social media\, where he ran the Facebook\, Instagram\, Twitter and TikTok accounts for some of the biggest shows on TV\, including Survivor\, The Voice\, I’m A Celebrity Get Me Out Of Here\, Love Island\, 10 Sport and many more. During that time\, Edwin also worked directly with Facebook\, Instagram\, Twitter and TikTok. Off the back of this\, Edwin has an intricate knowledge of what makes each platform tick.\nThese days\, Edwin specialises in organic social media for businesses\, having worked with over 300 people in the last 3 years under his small business The Social Sandwich.\nEdwin’s claim to fame is that B-grade Aussie celebrities sometimes like his Instagram photos. He doesn’t take himself too seriously\, has a huge collection of fun shirts and will try to make you laugh at least 2 (two) times when you speak with him. \nThis Business Connect event is funded by the NSW Government #NSWBusinessConnect
URL:https://enterpriseplus.org.au/events/how-to-use-social-media-analytics/
LOCATION:The Shed CUC\, Country Universities Centre Snowy Monaro\, 38 Bombala Street\, Cooma\, NSW\, 2630\, Australia
CATEGORIES:Digital solutions
ATTACH;FMTTYPE=image/png:https://enterpriseplus.org.au/wp-content/uploads/2023/07/230817_07_BC_socanalytic_banner.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20230816T130000
DTEND;TZID=Australia/Sydney:20230816T140000
DTSTAMP:20261017T195253
CREATED:20230731T033103Z
LAST-MODIFIED:20230731T033103Z
UID:80592-1692190800-1692194400@enterpriseplus.org.au
SUMMARY:Social Media - content from content
DESCRIPTION:Learn how to generate big marketing concepts that appeal to your target audience and repurpose these concepts to fill in your social media calendar. \nLearning Objectives:\n1. Understand the difference between macro content and micro content.\n2. Develop macro content planning.\n3. Repurpose macro content to micro content. \nLearning Outcomes:\n1. Understand online tools available to develop macro content including video and asset libraries.\n2. Develop macro content planning .\n3. Managing and scheduling content using free and paid applications. \nThis Business Connect event is funded by the NSW Government #NSWBusinessConnect
URL:https://enterpriseplus.org.au/events/social-media-content-from-content-3/
LOCATION:The Shed CUC\, Country Universities Centre Snowy Monaro\, 38 Bombala Street\, Cooma\, NSW\, 2630\, Australia
CATEGORIES:Digital solutions
ATTACH;FMTTYPE=image/png:https://enterpriseplus.org.au/wp-content/uploads/2023/07/230816_07_BC_contcont_banner.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20230803T103000
DTEND;TZID=Australia/Sydney:20230803T113000
DTSTAMP:20261017T195253
CREATED:20230731T031101Z
LAST-MODIFIED:20230731T031101Z
UID:80575-1691058600-1691062200@enterpriseplus.org.au
SUMMARY:How to schedule your social media Posts
DESCRIPTION:Businesses and creators can plan ahead by scheduling Reels\, photos and carousel posts from Facebook and Instagram apps. Scheduling posts can help you save time and stay organized when you create and schedule your posts. \nLearning Objectives:\n1. The importance of scheduling content.\n2. Limitations of scheduling.\n3. How to schedule posts. \nLearning Outcomes:\n1. Save time by having a scheduled bank of posts.\n2. Maintain consistency of posts across Instagram and Facebook.\n3. Ensure your staying front of mind for your audience. \nAbout the Presenter: Edwin Smith.\nEdwin’s spent the last 10 years working in social media\, where he ran the Facebook\, Instagram\, Twitter and TikTok accounts for some of the biggest shows on TV\, including Survivor\, The Voice\, I’m A Celebrity Get Me Out Of Here\, Love Island\, 10 Sport and many more. During that time\, Edwin also worked directly with Facebook\, Instagram\, Twitter and TikTok. Off the back of this\, Edwin has an intricate knowledge of what makes each platform tick.\nThese days\, Edwin specialises in organic social media for businesses\, having worked with over 300 people in the last 3 years under his small business The Social Sandwich.\nEdwin’s claim to fame is that B-grade Aussie celebrities sometimes like his Instagram photos. He doesn’t take himself too seriously\, has a huge collection of fun shirts and will try to make you laugh at least 2 (two) times when you speak with him. \nThis Business Connect event is funded by the NSW Government #NSWBusinessConnect
URL:https://enterpriseplus.org.au/events/how-to-schedule-your-social-media-posts/
LOCATION:The Shed CUC\, Country Universities Centre Snowy Monaro\, 38 Bombala Street\, Cooma\, NSW\, 2630\, Australia
CATEGORIES:Digital solutions
ATTACH;FMTTYPE=image/png:https://enterpriseplus.org.au/wp-content/uploads/2023/07/230803_07_BC_schedsocmed_banner.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20230531T130000
DTEND;TZID=Australia/Sydney:20230531T140000
DTSTAMP:20261017T195253
CREATED:20230508T041032Z
LAST-MODIFIED:20230508T041032Z
UID:4810-1685538000-1685541600@enterpriseplus.org.au
SUMMARY:The power of hyperlinks and QR codes
DESCRIPTION:Hyperlinks and QR codes provide one of the most important tools in the digital world and have the capacity to influence online behaviours and sales for your business. \nOur expert presenter will examine how hyperlinks and QR codes affect website performance and how they can assist you to measure interactivity and user interaction. \nLEARNING OBJECTIVES:\n1. Understand what a hyperlink is and the different forms of hyperlinks available for your business\n2. Learn 5 ways that hyperlinks can improve your digital presence and where you can effectively add hyperlinks to your digital content\n3. Learn how to identify hyperlinks across different applications and be aware of cybersecurity using these links \nLEARNING OUTCOMES:\n1. Minimise cybersecurity risks\n2. Improve performance by understanding how hyperlinking content will benefit your digital presence across a broad range of applications\n3. Maximise the customer experience by understanding what technology is available to create hyperlinks and QR codes \nThis Business Connect event is funded by the NSW Government\n#NSWBusinessConnect
URL:https://enterpriseplus.org.au/events/the-power-of-hyperlinks-and-qr-codes-2/
LOCATION:NSW
CATEGORIES:Digital solutions
ATTACH;FMTTYPE=:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20230524T130000
DTEND;TZID=Australia/Sydney:20230524T140000
DTSTAMP:20261017T195253
CREATED:20230508T035750Z
LAST-MODIFIED:20230508T035750Z
UID:4800-1684933200-1684936800@enterpriseplus.org.au
SUMMARY:Creating video content for beginners
DESCRIPTION:Video content is set to drive social media platforms in 2023. \nUnderstand basic video editing tools\, commonly used terms\, how to add music\, voice\, lighting\, subtitling\, and how to output your videos. \nThis theory and demonstration based webinar examines a wide range of online tools and resources available for small business owners and your responsibilities regarding copyright and publishing. \nLEARNING OBJECTIVES:\n1. Understand video formats\, orientations\, and the importance of video in social media feeds and paid advertising\n2. Understand commonly used video editing terms and 5 different ways to create movement in your videos\n3. Gain insight into the tools and resources that are available for small business owners to create and implement their own video content \nLEARNING OUTCOMES:\n1. Improve performance by selecting correct video formats and aligning to different digital applications including social media\n2. Boost your knowledge understanding terminology commonly used in video editing and identify 5 different ways a small business can practically create video content\n3. Achieve efficiency by identifying technology and resources available online to create video content and understand responsibilities of copyright and publishing of content \nThis Business Connect event is funded by the NSW Government\n#NSWBusinessConnect
URL:https://enterpriseplus.org.au/events/creating-video-content-for-beginners-2/
LOCATION:NSW
CATEGORIES:Digital solutions
ATTACH;FMTTYPE=:
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BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20230426T130000
DTEND;TZID=Australia/Sydney:20230426T140000
DTSTAMP:20261017T195253
CREATED:20230312T052836Z
LAST-MODIFIED:20230312T052836Z
UID:4561-1682514000-1682517600@enterpriseplus.org.au
SUMMARY:Refreshing your social media
DESCRIPTION:In an ever-evolving marketplace social media remains one the most cost-effective ways to raise awareness of your business and to engage with existing and prospective customers. Small business owners are\ntime-poor and it can be easy to forget about your social media strategy. \nLEARNING OBJECTIVES:\n1. Establish your starting position with a social media audit.\n2. Know how to source fresh engaging content quickly.\n3. Identify what is the optimal frequency for social media posts for your business. \nLEARNING OUTCOMES:\n1. Develop and implement a simple social media strategy.\n2. Post fresh engaging content at a frequency that works for your business.\n3. Match your content posts to the seasonal cycle of your business with a social media calendar. \nAbout the Presenter: Kylie Pettitt\nKylie Pettitt has had an extensive professional career across the consumer goods industry.\nHer first career was within the wine & beverage industry\, where she held roles in blue chip public and private organisations\, focused on sales\, marketing\, leadership\, category development and strategy.\nWorking for Red Bull\, Pernod Ricard\, Accolade Wines\, and SC Johnson\, she managed major retail\, wholesale and hospitality clients for market-leading brands and portfolios. From this experience\, Kylie brings strength and passion to product development\, strategic business planning\, and digital marketing.\nKylie later worked for Bluescope Steel\, using her category and stakeholder management skills to lead pricing decisions for the Manufacturing Sector.\nKylie understands that mindset and emotional wellness play a crucial role in personal and professional success and has designed and facilitated programs focused on employee engagement and well-being.\nIn 2021\, Kylie started her coaching practice\, working with small business owners and female entrepreneurs to develop strong business foundations and the mindset to succeed in the early stages of business.\nKylie is passionate about leading clients to discover their own internal strengths\, build resilience and thrive despite external circumstances.\nKylie is completing a Master of Business Administration (MBA) at the University of Wollongong. She holds certifications in NLP\, Success Coaching\, Conscious Education\, High-Pressure Negotiation\, and Emotional Intelligence\, as well as a Level 2 WSET (wine and spirit education trust). Kylie is an Accredited Mental Health First Aider.\nKylie brings a highly strategic yet empathetic approach to support small to medium businesses to set solid foundations and scale beyond the start-up stage. \nAbout the Host: Colin Taggart\nColin is an online media specialist and a marketing and communications professional who has started\, managed and successfully sold advertising agencies and technology companies in Europe.\nHe has extensive public relations experience liaising with local and national media on behalf of clients.\nColin has proven expertise in launching new businesses and developing branding\, marketing plans\, websites\, social media\, and e-commerce strategies.\nFor many years he was the publisher of the Wagga Wagga City Council Official Visitors Guide and worked with Riverina Regional Tourism\, publishing The Riverina Holiday Guide.\nHe has also delivered services to businesses as a digital advisor for the ASBAS Digital Solutions program.\nColin has a profound understanding of the hospitality and tourism sector.\nHe has strong links within the Wagga business community as a former board member of the Wagga Business Chamber\, the Business Enterprise Centre\, and the Riverine Club.\nHe has extensive public relations experience liaising with local and national media on behalf of clients.\nHe publishes magazines and websites for RAAF Base Wagga and Army Recruit Training Centre\, Kapooka\, to welcome families and personnel to Wagga. \nThis Business Connect event is funded by the NSW Government\n#NSWBusinessConnect
URL:https://enterpriseplus.org.au/events/refreshing-your-social-media-2/
LOCATION:NSW
CATEGORIES:Digital solutions
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DTSTART;TZID=Australia/Sydney:20230418T080000
DTEND;TZID=Australia/Sydney:20230418T090000
DTSTAMP:20261017T195253
CREATED:20230312T051245Z
LAST-MODIFIED:20230312T051245Z
UID:4545-1681804800-1681808400@enterpriseplus.org.au
SUMMARY:Refreshing your website
DESCRIPTION:You don’t get a second chance to make a positive first impression. Keeping your website fresh and up to date is essential to build confidence between you and your customers. If you are extremely time poor a practical life-hack is to outsource updates or at least delete out of date content. Customers don’t want to see that your most recent post is 12 months old. They want useful information on your products and services. Updated information also helps build domain authority. \nLEARNING OBJECTIVES:\n1. Understand why you cannot adopt a ‘set and forget’ approach to your website\n2. Be aware of the importance of SEO\n3. Recognise why scheduling website maintenance is important \nLEARNING OUTCOMES:\n1. Implement a simple website content plan\n2. Boost sales through SEO\n3. Create a simple website maintenance policy including checklist \nAbout the Presenter: Kylie Pettitt\nKylie Pettitt has had an extensive professional career across the consumer goods industry.\nHer first career was within the wine & beverage industry\, where she held roles in blue chip public and private organisations\, focused on sales\, marketing\, leadership\, category development and strategy.\nWorking for Red Bull\, Pernod Ricard\, Accolade Wines\, and SC Johnson\, she managed major retail\, wholesale and hospitality clients for market-leading brands and portfolios. From this experience\, Kylie brings strength and passion to product development\, strategic business planning\, and digital marketing.\nKylie later worked for Bluescope Steel\, using her category and stakeholder management skills to lead pricing decisions for the Manufacturing Sector.\nKylie understands that mindset and emotional wellness play a crucial role in personal and professional success and has designed and facilitated programs focused on employee engagement and well-being.\nIn 2021\, Kylie started her coaching practice\, working with small business owners and female entrepreneurs to develop strong business foundations and the mindset to succeed in the early stages of business.\nKylie is passionate about leading clients to discover their own internal strengths\, build resilience and thrive despite external circumstances.\nKylie is completing a Master of Business Administration (MBA) at the University of Wollongong. She holds certifications in NLP\, Success Coaching\, Conscious Education\, High-Pressure Negotiation\, and Emotional Intelligence\, as well as a Level 2 WSET (wine and spirit education trust). Kylie is an Accredited Mental Health First Aider.\nKylie brings a highly strategic yet empathetic approach to support small to medium businesses to set solid foundations and scale beyond the start-up stage. \nAbout the Host: Lisa LaMaitre\nLisa has 30 years of business expertise via developing\, building\, and operating four businesses across the sectors of IT\, healthcare\, retail/rental\, and events.\nAdditionally\, she has 35+ years of retail experience\, 30+ years of staff management and training\, and has operated a franchise business.\nLisa has competed in and won business ‘hackathon’ competitions.\nLisa founded a multi-award-winning complementary health practice in Canberra in 1997.\nShe is a qualified Remedial Massage Practitioner and Sports Trainer.\nLisa has been a Massage teaching staff at the Canberra Institute of Technology (CIT).\nShe sits on CIT’s Massage Industry Panel and has recently been part of the Technical Advisory Committee (TAC) updating the nationally accredited Massage training package.\nLisa prides herself on being a clear and inclusive communicator.\nLisa is a consummate networker\, collaborator\, and community builder.\nShe is an experienced business mentor\, teacher\, and lecturer who meets clients ‘where they’re at.’\nLisa has taught business\, innovation\, and entrepreneurship locally\, nationally\, and internationally.\nLisa holds a Bachelor of Science (majoring in Psychology\, Neuroscience and Biology)\, an Advanced Diploma in Applied Science (Remedial Massage)\, and Certificates in Training and Assessment\, Retail Management\, and Retail Operations. \nThis Business Connect event is funded by the NSW Government\n#NSWBusinessConnect
URL:https://enterpriseplus.org.au/events/refreshing-your-website-2/
LOCATION:NSW
CATEGORIES:Digital solutions
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DTSTART;TZID=Australia/Sydney:20230413T103000
DTEND;TZID=Australia/Sydney:20230413T113000
DTSTAMP:20261017T195253
CREATED:20230312T050938Z
LAST-MODIFIED:20230312T050938Z
UID:4542-1681381800-1681385400@enterpriseplus.org.au
SUMMARY:Cybersecurity for small business
DESCRIPTION:Cybersecurity is becoming increasingly important for all small business owners.\nThis webinar will help you identify critical steps to ensure your business is armed\nagainst any future cyber attacks. \nWe will also examine the importance of staff training and your responsibilities to your customers online. \nLEARNING OBJECTIVES:\n1. Understanding the value of using and managing unique passwords.\n2. How to spot a phishing email scam\n3. How to keep your computer system up-to-date \nLEARNING OUTCOMES:\n1. Developing and implementing a password management strategy.\n2. Implement a scam email strategy and process.\n3. Maintain an up-to-date computer system. \nAbout the Presenter: Colin Taggart\nColin is an online media specialist and a marketing and communications professional who has started\, managed and successfully sold advertising agencies and technology companies in Europe.\nHe has extensive public relations experience liaising with local and national media on behalf of clients.\nColin has proven expertise in launching new businesses and developing branding\, marketing plans\, websites\, social media\, and e-commerce strategies.\nFor many years he was the publisher of the Wagga Wagga City Council Official Visitors Guide and worked with Riverina Regional Tourism\, publishing The Riverina Holiday Guide.\nHe has also delivered services to businesses as a digital advisor for the ASBAS Digital Solutions program.\nColin has a profound understanding of the hospitality and tourism sector.\nHe has strong links within the Wagga business community as a former board member of the Wagga Business Chamber\, the Business Enterprise Centre\, and the Riverine Club.\nHe has extensive public relations experience liaising with local and national media on behalf of clients.\nHe publishes magazines and websites for RAAF Base Wagga and Army Recruit Training Centre\, Kapooka\, to welcome families and personnel to Wagga. \nAbout the Host: Alan Pomering\nAlan’s experience in small business has involved running a media firm for over two decades\, providing freelance editorial copy and photography content to a wide range of consumer and trade publications\, locally and internationally\, providing public relations support for small tourism businesses\, producing a regional restaurant guide and a travel newsletter that travel agencies distributed throughout Australia\, and providing corporate training in customer service.\nAlan offers management\, consulting\, and business advisory experience\, having worked at a senior level in adult education and advising a range of companies\, including accounting and legal practices\, golf clubs\, and wineries on topics from marketing to sustainability.\nFormal qualifications in business include a bachelor’s degree in economics\, an MBA with a specialisation in marketing\, and a doctorate in marketing.\nAlso\, qualified in education\, teaching English to non-English speakers\, and webpage design (Certified Internet Webmaster). \n  \nThis Business Connect event is funded by the NSW Government\n#NSWBusinessConnect
URL:https://enterpriseplus.org.au/events/cybersecurity-for-small-business-2/
LOCATION:NSW
CATEGORIES:Digital solutions
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DTSTART;TZID=Australia/Sydney:20230405T080000
DTEND;TZID=Australia/Sydney:20230405T090000
DTSTAMP:20261017T195253
CREATED:20230312T043459Z
LAST-MODIFIED:20230312T043459Z
UID:4520-1680681600-1680685200@enterpriseplus.org.au
SUMMARY:Social media - content from content
DESCRIPTION:Learn how to generate big marketing concepts that appeal to your target audience and repurpose these concepts to fill in your social media calendar. \nLEARNING OBJECTIVES:\n1. Understand the difference between macro content and micro content\n2. Develop macro content planning\n3. Repurpose macro content to micro content \nLEARNING OUTCOMES:\n1. Understand online tools available to develop macro content including video and asset libraries\n2. Develop macro content planning\n3. Managing and scheduling content using free and paid applications \nAbout the Presenter: Colin Taggart\nColin is an online media specialist. He is a marketing and communications professional who has started\, managed\, and successfully sold advertising agencies and technology companies in Europe. He has extensive public relations experience liaising with local and national media on behalf of clients. Colin has proven expertise launching new businesses\, developing branding\, marketing plans\, websites\, social media\, and e-commerce strategies. For many years he was the publisher of the Wagga Wagga City Council Official Visitors Guide and worked with Riverina Regional Tourism\, publishing The Riverina Holiday Guide. Colin has a profound understanding of the hospitality and tourism sector and has strong links within the Wagga business community as a former board member of the Wagga Business Chamber\, the Business Enterprise Centre\, and the Riverine Club. He publishes magazines and websites for RAAF Base Wagga and Army Recruit Training Centre\, Kapooka to welcome families and personnel to Wagga. \nAbout the Host: Simone Eyles\nSimone Eyles is an entrepreneur who uses new technology to solve old problems.\nSimone began her first business start-up in 2011. Since then\, she has successfully started and sold two companies.\nSimone has also completed her Diploma in Financial Counselling and has worked on the Far South Coast and Far North Coast of NSW working in disaster recovery.\nWith a degree in Graphic Design and 15 years of experience working around Australia\, from National to State Government\, the new industry and Boutique Advertising Agencies\, Simone has a unique set of skills from designing to marketing and PR.\nSimone has won several business awards and featured on 60 minutes and in the Australian Institute of Company Directors Magazine.\nSimone is passionate about small businesses and the critical role they play in our local economies. During COVID\, Simone became one of those “sourdough bakers” and is still baking goodies every weekend. \nThis webinar is aimed at small businesses throughout NSW who have just started or have an established business and we have the capacity to host up to 50 people. \n  \nThis Business Connect event is funded by the NSW Government\n#NSWBusinessConnect
URL:https://enterpriseplus.org.au/events/social-media-content-from-content-2/
LOCATION:NSW
CATEGORIES:Digital solutions
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DTSTART;TZID=Australia/Sydney:20230321T100000
DTEND;TZID=Australia/Sydney:20230321T120000
DTSTAMP:20261017T195253
CREATED:20230130T014028Z
LAST-MODIFIED:20230130T014028Z
UID:3792-1679392800-1679400000@enterpriseplus.org.au
SUMMARY:Digital Masterclass: The Essential Small Business Workshop - Port Macquarie
DESCRIPTION:This brilliant workshop will have you kicking new goals in 2023. Whether you are a retailer\, a tourism\, service or professional business\, you will gain the skills and confidence to manage your established business or new start-up in the digital world. Some of the important areas we will cover on the day – \n• How to further grow your online business profile \n• Understand customer changing search behaviours \n• The critical role that reviews play \n• SEO – tips to getting found without paid ads \n• Optimising your social media sites \n• Which social media best fits your business \n• Calls to action\, lead magnets & landing pages \n• Email marketing\, ROI & customer data. \nLearning objectives: \n1. Understand the most critical digital areas to master and why \n2. Identify and understand changing customer behaviours \n3. Gain new techniques to best engage your audience. \nLearning outcomes: \n• Know how to utilise organic SEO methods \n• Know how to optimise all customer facing sites/listings \n• Learn how to utilise Calls to Action\, Lead Magnets. \nAbout the Presenter: Robyn Simon \nRobyn is a specialist business advisor for the Australian Small Business Advisory Service (ASBAS). She works alongside small businesses on the Coffs Coast and Clarence Valley daily\, both on a one-on-one basis and through the delivery of workshops. Robyn has more than 20 years’ experience working with start-ups and established businesses in the retail\, tourism\, and creative sectors\, and describes herself as a “solutions architect” who loves exploring innovative ways to help clients market their products and services. \nThis Workshop is sponsored by Asuria Self Employment Assistance Program and is being run under the ASBAS Program. Both programs are Federal Government Initiatives to support small business in Australia. \nThis workshop is delivered by Enterprise Plus (SRBEC is undertaking a rebranding to Enterprise Plus).
URL:https://enterpriseplus.org.au/events/digital-masterclass-the-essential-small-business-workshop-port-macquarie/
LOCATION:NSW
CATEGORIES:Digital solutions
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DTSTART;TZID=Australia/Sydney:20230314T080000
DTEND;TZID=Australia/Sydney:20230314T090000
DTSTAMP:20261017T195253
CREATED:20230205T235551Z
LAST-MODIFIED:20230205T235551Z
UID:3940-1678780800-1678784400@enterpriseplus.org.au
SUMMARY:The power of hyperlinks and QR codes
DESCRIPTION:Hyperlinks and QR codes provide one of the most important tools in the digital world and can influence online behaviours and sales for your business. \nOur expert presenter will examine how hyperlinks and QR codes affect website performance and how they can assist you in measuring interactivity and user interaction. \nLearning Objectives:\n1. Understand what a hyperlink is and the different forms of hyperlinks available for your business\n2. Learn 5 ways that hyperlinks can improve your digital presence and where you can effectively add hyperlinks to your digital content\n3. Learn how to identify hyperlinks across different applications and be aware of cybersecurity using these links \nLearning Outcomes:\n1. Minimise cybersecurity risks\n2. Improve performance by understanding how hyperlinking content will benefit your digital presence across a broad range of applications\n3. Maximise the customer experience by understanding what technology is available to create hyperlinks and QR codes \nAbout your presenter: Tanya Creer\nTanya is a Content Specialist and holds a B.L.Arch (Hons) from the (UNSW)\, Cert 4 Film Producing (Metro Screen)\, Cert in 3d Animation – (New York Film Academy) and Cert in 2d Advanced Animation (AFTRS). \nTanya has worked in media and marketing for 28 years in various positions\, including; Art Director\, Creative Director\, Senior Brand and Design Manager\, Senior Animator\, Director of Photography\, Motion Design & Digital Designer. \nTanya has a strong background in content production for newspapers\, radio\, television\, film\, signage and digital applications. Tanya has worked for a wide range of corporate\, commercial\, government & charity groups and small to medium-sized businesses. Notably – Channel Nine\, Channel Ten\, SBS\, Seven Plus\, ABC\, Foxtel\, Westpac Corporation & Department of Veterans Affairs & Mitre 10. \nTanya is a director of Southern Tablelands Media and Digital Advisor under the ASBAS program in Southern NSW. \nAbout your host: Colin Taggart\nColin is an online media specialist. He is a marketing and communications professional who has started\, managed and successfully sold advertising agencies and technology companies in Europe. He has extensive public relations experience liaising with local and national media on behalf of clients. Colin has proven expertise in launching new businesses and developing branding\, marketing plans\, websites\, social media\, and e-commerce strategies. \nFor many years he was the publisher of the Wagga Wagga City Council Official Visitors Guide and worked with Riverina Regional Tourism\, publishing The Riverina Holiday Guide. Colin has a profound understanding of the hospitality and tourism sector. He has strong links within the Wagga business community as a former board member of the Wagga Business Chamber\, the Business Enterprise Centre\, and the Riverine Club. \nHe publishes magazines and websites for RAAF Base Wagga and Army Recruit Training Centre\, Kapooka\, to welcome families and personnel to Wagga. \nThe NSW Government funds this Business Connect event.
URL:https://enterpriseplus.org.au/events/the-power-of-hyperlinks-and-qr-codes/
LOCATION:NSW
CATEGORIES:Digital solutions
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DTSTART;TZID=Australia/Sydney:20230222T130000
DTEND;TZID=Australia/Sydney:20230222T140000
DTSTAMP:20261017T195253
CREATED:20230118T204104Z
LAST-MODIFIED:20230118T204104Z
UID:3597-1677070800-1677074400@enterpriseplus.org.au
SUMMARY:Cybersecurity for small business
DESCRIPTION:We will learn about the importance of backing up data\, keeping data safe\, securing devices and networks and look at practical ways to manage passwords\, networks and equipment. We will also examine the importance of staff training and your responsibilities to your customers online. \nLearning Objectives\n1. Understanding the value of using and managing unique passwords\n2. How to spot a phishing email scam\n3. How to keep your computer system up to date \nLearning Outcomes\n1. Developing and implementing a password management strategy\n2. Implement a scam email strategy and process.\n3. Maintain an up-to-date computer system. \nAbout your presenter – Sasha Hajenko\nSasha is a talented cybersecurity professional with over 20 years of experience in the IT sector. He has provided operational support\, project management and delivery\, strategic advice\, and consulting services to various industries across businesses of all sizes\, from micro-businesses and startups\, NGOs and NFPs\, to SMEs and organisations with 1000+ staff across multiple sites around the globe. His passion is combining his business acumen and technical skills to address cybersecurity with a holistic approach\, ensuring that cyber risks to any business are addressed with the most appropriate measures in line with regulatory requirements and best practices. Sasha joined the Enterprise Plus team to provide cybersecurity advice\, expertise and education to SMEs on the importance of cybersecurity to their business. \nThis Business Connect event is funded by the NSW Government. \nBook Now
URL:https://enterpriseplus.org.au/events/cybersecurity-for-small-business/
LOCATION:NSW
CATEGORIES:Digital solutions
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DTSTART;TZID=Australia/Sydney:20230221T100000
DTEND;TZID=Australia/Sydney:20230221T120000
DTSTAMP:20261017T195253
CREATED:20230118T202318Z
LAST-MODIFIED:20230118T202318Z
UID:3586-1676973600-1676980800@enterpriseplus.org.au
SUMMARY:Digital Masterclass: The Essential Small Business Workshop
DESCRIPTION:This brilliant workshop will have you kicking new goals in 2023. Whether you are a retailer\, a tourism\, service or professional business\, you will gain the skills and confidence to manage your established business or new start-up in the digital world. Some of the important areas we will cover on the day – \n– How to further grow your online business profile \n– Understand customer changing search behaviours \n– The critical role that reviews play \n– SEO tips to getting found without paid ads \n– Optimising your social media sites \n– Which social media best fits your business \n– Calls to action\, lead magnets & landing pages \n– Email marketing\, ROI & customer data. \nDon’t miss out. Places are limited! \nThe workshop is brought to you by Asuria Self Employment Assistance Program in association with the Australian Small Business Advisory Service and Enterprise Plus. \nBook now
URL:https://enterpriseplus.org.au/events/digital-masterclass-the-essential-small-business-workshop/
LOCATION:NSW
CATEGORIES:Digital solutions
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DTSTART;TZID=Australia/Sydney:20230215T130000
DTEND;TZID=Australia/Sydney:20230215T140000
DTSTAMP:20261017T195253
CREATED:20230118T201254Z
LAST-MODIFIED:20230118T201254Z
UID:3579-1676466000-1676469600@enterpriseplus.org.au
SUMMARY:Refreshing your website
DESCRIPTION:If you are extremely time poor a practical life-hack is to outsource updates or at least delete out of date content. Customers don’t want to see that your most recent post is 12 months old. They want useful information on your products and services. Updated information also helps build domain authority. \nLearning Objectives\n1. Understand why you cannot adopt a ‘set and forget’ approach to your website\n2. Be aware of the importance of SEO\n3. Recognise why scheduling website maintenance is important. \nLearning Outcomes\n1. Implement a simple website content plan\n2. Boost sales through SEO\n3. Create a simple website maintenance policy – including checklist. \nAbout your presenter – Kylie Pettitt\nKylie has had an extensive professional career across the consumer goods industry. Her first career was within the wine & beverage industry where she held roles in blue chip public and private organisations\, focused on sales\, marketing\, leadership \,category development and strategy. Working for Red Bull\, Pernod Ricard\, Accolade Wines\, and SC Johnson where she managed major retail\, wholesale and hospitality clients for market leading brands and portfolios. From this experience\, Kylie brings strength and passion in product development\, strategic business planning\, and digital marketing. \nThis Business Connect event is funded by the NSW Government.
URL:https://enterpriseplus.org.au/events/refreshing-your-website/
LOCATION:NSW
CATEGORIES:Digital solutions
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DTSTART;TZID=Australia/Sydney:20230117T130000
DTEND;TZID=Australia/Sydney:20230117T140000
DTSTAMP:20261017T195253
CREATED:20221218T234757Z
LAST-MODIFIED:20221218T234757Z
UID:3334-1673960400-1673964000@enterpriseplus.org.au
SUMMARY:Refreshing your social media
DESCRIPTION:In an ever-evolving marketplace social media remains one the most cost-effective ways to raise awareness of your business and to engage with existing and prospective customers. Small business owners are time-poor and it can be easy to forget about your social media strategy. Stay on top of social media and experience the benefits. \nLearning Objectives\n1. Establish your starting position with a social media audit.\n2. Know how to source fresh engaging content quickly.\n3. Identify what is the optimal frequency for social media posts for your business. \nLearning Outcomes\n1. Develop and implement a simple social media strategy.\n2. Post fresh engaging content at a frequency that works for your business.\n3. Match your content posts to the seasonal cycle of your business with a social media calendar. \nAbout your Presenter: Kylie Pettitt\nKylie has had an extensive professional career across the consumer goods industry. Her first career was within the wine & beverage industry where she held roles in blue chip public and private organisation\, focused on sales\, marketing\, leadership\, category development and strategy. Working for Red Bull\, Pernod Ricard\, Accolade Wines\, and SC Johnson where she managed major retail\, wholesale and hospitality clients for market leading brands and portfolios. From this experience\, Kylie brings strength and passion in product development\, strategic business planning and digital marketing. \nThis Business Connect event is funded by the NSW Government.
URL:https://enterpriseplus.org.au/events/refreshing-your-social-media-webinar/
LOCATION:NSW
CATEGORIES:Digital solutions,Promoting your business
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