Everyone has been impacted in some way by the major disruptions that have occurred in recent years. Areas of regional NSW have endured drought, floods, bushfires, a pandemic with ongoing new strains of Covid, floods again, a skills shortage with vacant positions not able to be filled, and an uncertain economic outlook with rising interest rates and inflation.

Disruption has become the new ‘norm’. We witnessed restaurants during Covid quickly adapting to survive by implementing take-away menus and home delivery and online ordering and payment.

The best strategic planning a business can undertake is to try and create a business model that can handle disruption. Small business owners have historically been resilient people, however, resilience must now be built into the business model.

Learning Objectives:
1. Identify your revenue streams and explore diversification to mitigate risk
2. Ensuring staff are cross-trained and multi-skilled so they can step into various key roles as required
3. Identify your monthly fixed costs should disruption occur and revenue diminish

Learning Outcomes:
1. A refreshed business plan designed to handle disruption
2. Ensuring staff are cross-trained and multi-skilled so they can step into various key roles as required
3. Identifying what business functions can be automated and/or facilitated online

About your presenter: Randall Walker
Randall has more than 20 year’s business development and consulting experience and a Master of Business Administration (Marketing).
He has specialised in strategic marketing and branding & positioning, strategic planning and stakeholder engagement, destination and economic development, entrepreneurship and innovation, and hospitality & tourism management.

He is passionately committed to businesses and organisations realising their full potential by adopting a customer orientation and embracing an innovative and sustainable approach.

Randall has facilitated high-performance teambuilding programs with many top 200 Australian companies, including the major banks, Goldman Sachs, Nokia, Vodafone, Westfield, and the Department of Defence.

He has held industry roles, including Chairman of the Forum Of Regional Tourism Organisations, Director of the Tourism Industry Council, and Chairman and CEO of Blue Mountains Tourism, working closely with Tourism Australia, Parks Australia, and Destination NSW.

The Blue Mountains was identified in a 2012 NSW Government Report as the number one regional destination for recognition among domestic visitors.

Randall has been a lecturer for marketing and entrepreneurship at BMIHMS, the number one hotel school in the Asia Pacific region (Blue Mountains, Sydney, and Canberra), and a guest speaker at industry events, including Choice Hotels Australasia Annual Conference and Australasian Hotel Industry Conference and Exhibition.

This Business Connect event is brought to you by the NSW Government.