Your personal brand – women in business
March 29 @ 1:00 pm - 2:00 pm
A personal brand is an essential tool for women in business.
We are delighted that Victoria Brown, who has worked on major brands including Air New Zealand, Village Roadshow, BBC and Swarovski, and specialises in motivating and mentoring women leaders in business, will be our expert presenter for this webinar. Victoria’s passion is helping rebel-with-a-cause female leaders fast track their leadership growth.
This webinar will impart practical tips on how to market one of your most important business assets – YOU!
Your brand is an expression of the tangible and intangible value that you uniquely bring to the business. In its simplest form a personal brand is you bringing consistency to how you present yourself.
It helps people understand what they can expect when they interact with you. For example, you may ensure that you are always punctual for meetings, or always start and finish meetings on time.
You can develop your personal brand based on authenticity and principles that resonate with you. A strong brand makes you distinct and can influence others in a positive way.
You should be comfortable with and proud of your brand. People will remember your brand and how you made them feel more than they will remember what you said.
1. Understand the value of a personal brand
2. Learn how to develop an authentic personal brand that you are comfortable with and proud of
3. Explore synergy between your personal brand and the brand of the business
1. Decision making can be made easier if the owner has a clear personal brand and the business has a clear brand, as decisions should be in alignment with the brand
2. Establish a positive workplace culture by leading by example with your personal brand
3. Enhance the reputation of your business by expressing a strong personal brand that has synergy with the business.
About your presenter: Victoria Brown
Victoria Brown has worked on major brands including Air New Zealand, Village Roadshow, BBC and Swarovski, and specialises in motivating and mentoring women leaders in business. Victoria’s passion is helping rebel-with-a-cause female leaders fast track their leadership growth.
About your host: Court Sayer-Roberts
Court is a qualified small business financial counsellor who has over 20 years management experience including 9 years at senior management level within the food manufacturing industry within New Zealand and Australia overseeing the production and launch of major food brands and products.
Court has experienced firsthand the challenges that rural businesses face, having been through drought periods himself with both SunRice and his own businesses in Leeton, which includes small business consulting, and owner/operator of a café and catering business.
Court works closely with small businesses in building and coaching high-performing teams and individuals to meet their goals, as well as help develop business relationships with their key stakeholders through changing environments. This means helping simplify business processes and understanding finances to make informed decisions.
Court provides small business advice in the local government areas of Leeton, Griffith, Narrandera, Hay, Edward River, Murray River. He can also assist with navigating the extensive range of government assistance packages presently available.