We will explore a range of free and paid applications and demonstrate how you can turn one piece of marketing into multiple assets that will boost your reach and save you loads of time.

Learning Objectives:
1. Understand the difference between macro and micro content.
2. Develop macro content planning
3. Repurpose macro content to micro content.

Learning Outcomes:
1. Understand online tools available to develop macro content including video and asset libraries.
2. Understand the process of repurposing macro content for micro content
3. Managing and scheduling content using free and paid applications.

About your presenter – Tanya Creer

Tanya holds a B.L.Arch (Hons) from the (UNSW), Cert 4 Film Producing (Metro Screen), Cert in 3d Animation – (New York Film Academy) and Cert in 2d Advanced Animation (AFTRS) Tanya has worked in media and marketing for 28 years in various positions, including Art Director, Creative Director, Senior Brand and Design Manager, Senior Animator, Director of Photography, Motion Design & Digital Designer. Tanya has a strong background in content production for newspapers, radio, television, film, signage and digital applications. Tanya has worked for a wide range of corporate, commercial, government & charity groups and small to medium-sized businesses. Notably – Channel Nine, Channel Ten, SBS, Seven Plus, ABC, Foxtel, Westpac Corporation & Department of Veterans’ Affairs & Mitre 10. Tanya is a director of Southern Tablelands Media and Digital Advisor under ASBAS program in Southern NSW.