Learn how to generate big marketing concepts that appeal to your target audience and repurpose these concepts to fill in your social media calendar.

LEARNING OBJECTIVES:
1. Understand the difference between macro content and micro content
2. Develop macro content planning
3. Repurpose macro content to micro content

LEARNING OUTCOMES:
1. Understand online tools available to develop macro content including video and asset libraries
2. Develop macro content planning
3. Managing and scheduling content using free and paid applications

About the Presenter: Colin Taggart
Colin is an online media specialist. He is a marketing and communications professional who has started, managed, and successfully sold advertising agencies and technology companies in Europe. He has extensive public relations experience liaising with local and national media on behalf of clients. Colin has proven expertise launching new businesses, developing branding, marketing plans, websites, social media, and e-commerce strategies. For many years he was the publisher of the Wagga Wagga City Council Official Visitors Guide and worked with Riverina Regional Tourism, publishing The Riverina Holiday Guide. Colin has a profound understanding of the hospitality and tourism sector and has strong links within the Wagga business community as a former board member of the Wagga Business Chamber, the Business Enterprise Centre, and the Riverine Club. He publishes magazines and websites for RAAF Base Wagga and Army Recruit Training Centre, Kapooka to welcome families and personnel to Wagga.

About the Host: Simone Eyles
Simone Eyles is an entrepreneur who uses new technology to solve old problems.
Simone began her first business start-up in 2011. Since then, she has successfully started and sold two companies.
Simone has also completed her Diploma in Financial Counselling and has worked on the Far South Coast and Far North Coast of NSW working in disaster recovery.
With a degree in Graphic Design and 15 years of experience working around Australia, from National to State Government, the new industry and Boutique Advertising Agencies, Simone has a unique set of skills from designing to marketing and PR.
Simone has won several business awards and featured on 60 minutes and in the Australian Institute of Company Directors Magazine.
Simone is passionate about small businesses and the critical role they play in our local economies. During COVID, Simone became one of those “sourdough bakers” and is still baking goodies every weekend.

This webinar is aimed at small businesses throughout NSW who have just started or have an established business and we have the capacity to host up to 50 people.