Learn about the 4 Characteristics of a Service. You have probably heard of the 4Ps in relation to marketing and selling a
product, however, not many people have heard of the extra 3Ps required for a service which then becomes the 7Ps Extended Marketing Mix.

Learning Objectives
1. Learn the 4 Characteristics of a Service and how it differs from a Product.
2. Ps of Marketing and Selling a Service
3. Understand how to overcome the challenge of a service being tangible.

Learning Outcomes
1. Be able to be “tangibilise” your service offering so the purchase decision becomes easier
2. Apply the extra 3Ps required to effectively market and sell a service
3. Update your content and apply proven tactics to sell a service.

This Business Connect event is funded by the NSW Government.

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